Great news for everyone using HootSuite to manage your social media activity - Google+ has now been added to HootSuite! Here’s how to add your Google+ page to your HootSuite account: 1) Log in to your HootSuite Dashboard 2) Click on Add Another Social Network 3) Select Google+ from within pop up window, then Connect with Google+ 4) You’ll be asked to sign into your Google+ account. This is the account associated with the Google+ page we’ve set up for your firm. If … [Read more...] about Add This: Google+ Now Available for HootSuite
Facebook recently revealed that the average story from a user profile only reaches 12 percent of their friends. In truth, your actively shared links, photos, and status updates probably reach a much higher percentage, but auto-generated posts about new friendships, wall posts, and articles you've read reach less. By reducing the reach of low relevance posts, Facebook theorizes that there’s more feed space for more compelling content. So, how can you be sure you’re seeing everything you want to … [Read more...] about Facebook May Not Be As Social As You Think
Online promotions can be a great way to build a fan base and engage your audience, but there are some important things to keep in mind as you prepare and execute your campaign. Know your marketing objectives: Increasing the number of likes on your Facebook page is great, but you should have a follow-up plan for reaching your ultimate goal -- converting those likes into clients. Choose the appropriate channel: Are your ideal clients most active on Twitter, Facebook, or Google +? Choose the … [Read more...] about Six Tips for Running a Successful Social Media Promotion
When discussing social media marketing strategies, I often hear “My clients aren’t on the Internet,” or “My clients are too old for Facebook.” In reality, that couldn’t be further from the truth. According to a recent survey by the Pew Internet & American Life Project, more than half (53%) of Americans age 65 or older now use the Internet or e-mail. Of those Internet-using seniors, 70% use the Internet on a daily basis. While Facebook, Yahoo, and YouTube are the top destinations, seniors … [Read more...] about Can You Teach an Old Dog New Tricks?
The Medicaid Training Workshop, presented by David J. Zumpano, JD, CPA, founder of Medicaid Practice Systems (MPS, LLC) was another great Academy program packed with valuable information. And while education is the main purpose of such workshops and conferences, the networking opportunities can be just as valuable. You can make the most of the opportunity, meet the right people, and perhaps drum up new business by following some simple ground rules: Do some research before you even leave … [Read more...] about Network Like a Pro
It’s inevitable. No matter how careful you are about the way you conduct business, at some point you are going to encounter people who may not be happy with the service you’ve provided. To make matters worse, with the widespread use of social media, what was once a private complaint is now a very public review on Facebook, Twitter, CitySearch, and Yelp. Although you can't stop negative comments from being posted, there are ways to manage your online reputation and mitigate any potential … [Read more...] about Keys to Managing Your Online Reputation
Think as a local business you don’t need to worry about appearing at the top of search engine results because of your Yellow Pages ad or other local marketing? Think again! Clients are no longer using the phone book when in search of local products and services. Instead, more and more are turning to computers, smartphones, and search engines. In fact, according to comScore, global leader in digital marketing intelligence, 54% of Americans have substituted the internet and local search for phone … [Read more...] about The Value of Local Search Marketing