When discussing social media marketing strategies, I often hear “My clients aren’t on the Internet,” or “My clients are too old for Facebook.” In reality, that couldn’t be further from the truth. According to a recent survey by the Pew Internet & American Life Project, more than half (53%) of Americans age 65 or older now use the Internet or e-mail. Of those Internet-using seniors, 70% use the Internet on a daily basis. While Facebook, Yahoo, and YouTube are the top destinations, seniors … [Read more...] about Can You Teach an Old Dog New Tricks?
The Medicaid Training Workshop, presented by David J. Zumpano, JD, CPA, founder of Medicaid Practice Systems (MPS, LLC) was another great Academy program packed with valuable information. And while education is the main purpose of such workshops and conferences, the networking opportunities can be just as valuable. You can make the most of the opportunity, meet the right people, and perhaps drum up new business by following some simple ground rules: Do some research before you even leave … [Read more...] about Network Like a Pro
It’s inevitable. No matter how careful you are about the way you conduct business, at some point you are going to encounter people who may not be happy with the service you’ve provided. To make matters worse, with the widespread use of social media, what was once a private complaint is now a very public review on Facebook, Twitter, CitySearch, and Yelp. Although you can't stop negative comments from being posted, there are ways to manage your online reputation and mitigate any potential … [Read more...] about Keys to Managing Your Online Reputation
Think as a local business you don’t need to worry about appearing at the top of search engine results because of your Yellow Pages ad or other local marketing? Think again! Clients are no longer using the phone book when in search of local products and services. Instead, more and more are turning to computers, smartphones, and search engines. In fact, according to comScore, global leader in digital marketing intelligence, 54% of Americans have substituted the internet and local search for phone … [Read more...] about The Value of Local Search Marketing