Content is an essential piece to any successful marketing program, but there’s certainly a right and wrong way to go about it. Too many times, firms get sidetracked with other priorities and the result is content that’s more likely to make prospects grimace than to attract them and convert them into paying clients. Here are […]
This is the first in a three-part series of articles on Powers of Attorney. This first article examines the Financial Power of Attorney. The second article will address the Healthcare Powers of Attorney. The third article in the series will focus on a “HIPAA” Power of Attorney. These three documents are the keystone in even […]
One month ago, the Academy Team executed our first ever Virtual Summit. You may remember reading about the topics and speakers from our Virtual Summit in one of Steve Hartnett’s earlier blogs. I’m here to give you a behind-the-scenes look at what can happen when a group of fully-committed individuals put their heads together with […]
Medicaid is a partnership between the state and federal governments to provide medical benefit assistance to people, including those over age 65, whomeet the program requirements, including certain financial requirements. To meet the financial requirements when you go into a nursing home and go on Medicaid, you cannot have more than $2,000 (in most states) […]
March 16th. That was the day my husband and I shut the doors to our restaurant not knowing if or when we would open again. Based on the news and statistics we were seeing at the time, we decided it was in the best interest of our employee’s and patron’s health to close the business […]
Medicaid is a partnership between the state and federal governments to provide medical benefit assistance to people, including those over age 65, who have financial need. In order to be considered to have financial need, when you go into a nursing home and go on Medicaid, you cannot have more than $2,000 (in most states) […]
At the Academy’s recent Virtual Summit, I spoke, among other things, about the rising importance of your clients’ advance directives during this coronavirus crisis. Here is a piece of what I shared. Why have advance directives and access to them become more crucial during Covid-19? Because the novel coronavirus is so contagious, your clients will […]
The novel “coronavirus” (also called “SARS-CoV-2”) causes the disease “COVID-19.” It first appeared in late 2019 and was reported to the World Health Organization (WHO) on December 31, 2019. Here’s a link to the WHO’s site for the latest global information. COVID-19 has impacted the lives of millions of people and countless events around the […]
A conversion happens when visitors to your website complete a desired action that you want them to take. On your law firm website, that could mean downloading a piece of content, registering for a seminar, filling out a Contact Us form, or even calling your office. Your conversion rate is a simple calculation: the total […]
The novel “coronavirus” (also called “SARS-CoV-2”) causes the disease “COVID-19.” It first appeared in late 2019 and was reported to the World Health Organization (WHO) on December 31, 2019. Here’s a link to the WHO’s site for the latest global information. COVID-19 has impacted the lives of millions of people and countless events around the […]
