Implementing an effective SEO strategy and achieving top ranking results is generally a long-term investment. It may take months before businesses see an improvement in rankings and traffic, so it’s important to commit to a solid long-term strategy. However, there are some effective techniques that don’t take a lot of time to implement, but can produce real results. Here are some quick tips, some even an SEO novice can utilize: Website Optimization Optimize page title tags. Include … [Read more...] about Quick-Start Guide to SEO in 2017
Local SEO & Your Law Firm
Local SEO is an effective form of local online marketing that allows local businesses, such as your law firm, to promote their services to local clients. Over the last several years, local search engine optimization has become significantly more important. There are now approximately seven billion unique local searches per month on Google in the United States alone. Clients are no longer using the phone book when in search of local products and services. Instead, more and more are turning … [Read more...] about Local SEO & Your Law Firm
Backlinks & Your Law Firm
No matter how much the SEO and online marketing landscape changes, the one constant is the importance of backlinks. A "backlink" is created when an external website links to your website. In the old days of SEO, the more backlinks you had, the higher you would rank, but that’s no longer the case. Now, the quality of your backlinks has a significant impact on your site‘s rankings. Search Engine Land has provided a great summary of the steps you can take to make sure your backlinks are … [Read more...] about Backlinks & Your Law Firm
12 Days of Online Marketing
As difficult as it may be to believe, today is December 12th and we're only 12 days away from Christmas Eve and the first night of Hanukkah! While this may be a really busy time of year personally, many offices are quieter, with fewer appointments and client meetings. If that’s the case for your law firm, why not make productive use of the time and ramp up your online marketing game for 2017? Whether it’s your website that needs attention, your local search rankings, or your social media … [Read more...] about 12 Days of Online Marketing
Keys to Increasing Your Law Firm’s Conversion Rate
Getting visitors to your website is a great thing, and driving traffic to your site is the primary reason you produce great content and work so hard at search engine optimization. The more eyes that see your site, the more well-known your brand becomes and the greater the chances of connecting with people who could be potential clients. Of course, getting a lot of potential clients to come to your site isn't going to actually do anything for your bottom line. Since your goal isn't just to … [Read more...] about Keys to Increasing Your Law Firm’s Conversion Rate
Google’s Penguin Update
On September 23, 2016, Google rolled out Penguin 4.0. This long-awaited update to the Penguin algorithm was first announced by Google as “coming soon” in October of 2015. Website operators waited eagerly for the new release, especially site owners whose websites had ended up being penalized by the prior Penguin version as a result of bad links. Now, Penguin 4.0 has arrived, and it is important for law firms to understand how this new algorithm affects your SEO strategy. Google's Penguin and … [Read more...] about Google’s Penguin Update
Live Chat and your Law Firm
Have you visited the Academy’s new public site yet? If you have, you may have noticed a helpful new Live Chat feature that allows you to speak directly to a live human being to get immediate answers to all of your questions. Implementing Live Chat software on your law firm website is an excellent way to communicate in real time with your prospects and immediately engage with them before they click away and it’s a feature that consumers love! The Global Consumer Views and Trends study done … [Read more...] about Live Chat and your Law Firm
Feedback Is A Two Way Street
Modern law firms recognize the power of constructive feedback. It helps staff get and stay on track, which can be very motivating, resulting in increased satisfaction and productivity. I’ve previously shared best practices for giving feedback, but what about the other part of the equation? The effectiveness of feedback is only as good as the person receiving it. That person has to be able to absorb and synthesize what is said and decide whether or not to change. Here are some best practices … [Read more...] about Feedback Is A Two Way Street
Empower Your Team with Effective Feedback
A lot of different elements go into building and maintaining a great team, from recruiting the right people to providing the necessary tools and resources. Creating an environment of education and growth is crucial to keeping your team motivated to deliver their best. Feedback is an essential part of both an individual and firm’s growth. Done well, feedback is an important skill that allows your team to learn and improve. Here are some best practices for providing effective feedback to your … [Read more...] about Empower Your Team with Effective Feedback
10 Tips for Effectively Using Video in your Social Media Marketing
Video continues to be one of the most powerful marketing tools available to law firms. With the number of viewers growing exponentially and the new video features now available on virtually every social media platform, adding video to your social media marketing is a no-brainer. Here are ten tips to help you easily add video to your social media marketing arsenal. Capture Immediate Attention It’s important that you grab viewers’ attention right away, before they scroll past your post. Many … [Read more...] about 10 Tips for Effectively Using Video in your Social Media Marketing
6 Productivity Tips for Working Remotely
With the holiday weekend upon us, most of us are looking forward to three full days away from the office, but for many of the estimated nine million people in the U.S. who work remotely, “unplugging” can be more of a challenge. I’m one of those nine million people. In fact our whole team is, so I wanted to share these six tips for being a productive telecommuter while preserving your sense of home and hearth. Claim your space – While people often picture remote workers sitting on a … [Read more...] about 6 Productivity Tips for Working Remotely
Google has Strengthened its Mobile-Friendly Ranking Signal. Again.
Remember the good old days, back in April 2015, when Google gave everyone fair warning that their mobile-friendly algorithm was about to launch? If you’re like most attorneys, “Mobilegeddon” sent you running to your webmaster to ensure that your site was indeed in compliance with Google’s guidelines. (At least I hope you did! If not, get cracking!) And, if you’re like most attorneys, you haven’t given the matter much thought since. BIG MISTAKE! Within the last year, Google has confirmed their … [Read more...] about Google has Strengthened its Mobile-Friendly Ranking Signal. Again.
