The subject line of the email read: “Support Greta Thunberg – Time Person of the Year 2019,” which seemed harmless enough. However, rather than providing information on climate change, the email actually contained a malicious Microsoft Word document which, if opened, would attempt to download malware onto the user’s computer. Malware has the ability to cripple a law firm, wiping out valuable data and rendering devices inoperable. Although significant security breaches are usually the ones in … [Read more...] about Cybersecurity & Your Law Firm
Everything You Need to Know About Google’s Latest Algorithm Updates
While Google has always continuously tweaked its algorithm, making hundreds of changes each year, these last six weeks have been especially volatile in the SEO (search engine optimization) industry. Some major updates were made to both the core and local algorithms, other updates were reversed, and many websites saw drastic changes in both rankings and traffic. Meet BERT BERT (aka Bidirectional Encoder Representations from Transformers) is a new core algorithm update that leverages machine … [Read more...] about Everything You Need to Know About Google’s Latest Algorithm Updates
Top 3 Google My Business (GMB) Features for Your Law Firm Listing
Google My Business (or GMB) is a business listing that includes information about your law firm, similar to other directory listings, such as Yelp or Yellow Pages. But, unlike other online business listings, GMB is also a core component of local SEO. Having a well-optimized GMB listing is now vital in order to rank well locally. GMB is constantly making updates to the powerful platform, introducing innovative new features that can help law firms make the most of their listings. Here are the … [Read more...] about Top 3 Google My Business (GMB) Features for Your Law Firm Listing
Enhance Your Website and Social Media Channels with Images
Visual content can have a great impact on how search engines rank your site – but good pictures can also do much more than just give you a boost on Google. They can also help to increase your conversion rate, as more people who visit your site will be likely to reach out to you if you use images the right way. If you’re not sure about how to incorporate images into your website, blog, and social media sites, this simple guide can help you get started. Understanding the Value of … [Read more...] about Enhance Your Website and Social Media Channels with Images
The Truth About Email Marketing Lists
Email marketing is one of the most important marketing tools at your disposal. It allows you to connect with your target audience, building relationships with clients and prospects in a personalized way, at an affordable cost. However, before you can begin sharing your marketing messages, you’ll need to start with a subscriber list. List Building Whether you’re a new attorney starting from scratch or you’re a seasoned vet with a large existing database of contacts, it’s important … [Read more...] about The Truth About Email Marketing Lists
Selecting the Right Domain for Your Law Firm
When you're setting up your website for your law firm, you have a big decision to make: the domain name, AKA the address that web users will type in to find you. While you may be tempted to just use your firm's name as the domain name, that may not be the very best approach to take. A better and more descriptive domain name may help you boost your search rankings, which can bring more visitors to your site. The benefits of a good domain name could pay dividends when it comes to expanding your … [Read more...] about Selecting the Right Domain for Your Law Firm
Is Your Law Firm Ready for the Next Change to Facebook?
Once again, Facebook is making some changes to your law firm’s Facebook Page. A number of sections will be removed, including “Mission,” “Company Overview,” “Biography,” “Affiliation,” and “Personal Interests.” This change will take effect on August 1, 2019. Page Administrators are being prompted to include the information from these sections into other areas, such as “Description.” You can update your description and make other changes by clicking on Settings in the upper right area … [Read more...] about Is Your Law Firm Ready for the Next Change to Facebook?
Google My Business (GMB) Posts & Your Law Firm
Google’s algorithm weighs a host of factors when determining which sites to rank at the top, so it makes sense that it wants a comprehensive overview of the sites it recommends through its algorithms. Establishing a Google My Business page on their platform and consistently publishing posts is an easy opportunity to help Google become more familiar with your law firm. Google Posts allow you to connect with existing clients and prospects by posting different types of messages to your law firm … [Read more...] about Google My Business (GMB) Posts & Your Law Firm
Top Ten Tips for Stellar Email Marketing Campaigns
Online marketing has evolved tremendously over the last several years, yet email marketing continues to be one of the most important online marketing tools. It allows you to connect with your target audience, building relationships with clients and prospects in a personalized way, at an affordable cost. According to Hubspot, the inbound marketing software platform, there’s a lot of data validating the benefits of email marketing campaigns: Active email accounts are expected to hit 5.6 … [Read more...] about Top Ten Tips for Stellar Email Marketing Campaigns
The Online Marketing Metrics That Matter Most
If only I had a dime for every attorney who’s told me “My search rankings are awful! I Googled myself and/or our firm and we didn’t come up on the first page,” I would be writing this blog while sitting on my own private tropical island. While I do understand the desire, I can’t be emphatic enough in telling you to STOP DOING THAT! Googling yourself or your law firm will not only give you an inaccurate assessment of your rankings, but you may actually be harming your performance. Search … [Read more...] about The Online Marketing Metrics That Matter Most
AVVO’s Impact on Your Law Firm
Management of your law firm’s directory listings and legal profiles is vitally important to ranking highly in local search and one of the most important directories in the legal niche is AVVO. AVVO, now part of the Martindale, Nolo, and Lawyers.com brand, is an online platform where consumers can search for attorneys, research their backgrounds, and obtain answers to legal questions. With over 8 million visitors to their directory every month, AVVO is indeed a major player in online marketing … [Read more...] about AVVO’s Impact on Your Law Firm
Farewell Google+
In December 2018, Google announced they were shutting down Google +, their social networking platform, due to low usage. Launched in 2011, it was meant to be a social layer across all of Google’s products, an alternative to Facebook for businesses. However, Google+ was never able to garner a mass audience and was broken into separate products in 2015. While the initial shutdown was scheduled for August 2019, the shutdown has been moved up because of a second security breach. You can now … [Read more...] about Farewell Google+
