How many times in the last few weeks have you thought, “I wonder if their office is open?” or “I know they’re considered an essential service and are open, but have their hours changed or has my appointment been canceled?” Well, many of your clients have those same questions and need an easy way to find an answer. Your clients may be quarantined, but that doesn't mean you can't stay connected and continue providing excellent service. Implementing Live Chat software on your law firm website is … [Read more...] about Connect with Clients via Live Chat
Google My Business (or GMB) is an online platform that allows law firms to manage their web presence across all Google products, including Google Maps, Google Search and Knowledge Graph. It’s considered an online business listing that contains information about your law firm, similar to other directory listings, such as Yelp or Yellow Pages. But, unlike other online business listings, GMB is vital to your law firm’s online success. A recent report from BrightLocal, a marketing firm that … [Read more...] about Help, My Law Firm’s Google My Business Listing Has Disappeared!
With over 660 million users, LinkedIn has become the fastest growing social network out there. Professionals visit the platform multiple times per day to network and to find valuable content to read. Savvy attorneys recognize the social media platform’s powerful potential as a marketing tool. Networking & Prospecting on LinkedIn First and foremost, LinkedIn is a networking behemoth that allows you to identify, connect with, and foster strategic partnerships with potential referral … [Read more...] about 6 Steps to a Stronger LinkedIn Presence
The subject line of the email read: “Support Greta Thunberg – Time Person of the Year 2019,” which seemed harmless enough. However, rather than providing information on climate change, the email actually contained a malicious Microsoft Word document which, if opened, would attempt to download malware onto the user’s computer. Malware has the ability to cripple a law firm, wiping out valuable data and rendering devices inoperable. Although significant security breaches are usually the ones in … [Read more...] about Cybersecurity & Your Law Firm
While Google has always continuously tweaked its algorithm, making hundreds of changes each year, these last six weeks have been especially volatile in the SEO (search engine optimization) industry. Some major updates were made to both the core and local algorithms, other updates were reversed, and many websites saw drastic changes in both rankings and traffic. Meet BERT BERT (aka Bidirectional Encoder Representations from Transformers) is a new core algorithm update that leverages machine … [Read more...] about Everything You Need to Know About Google’s Latest Algorithm Updates
Google My Business (or GMB) is a business listing that includes information about your law firm, similar to other directory listings, such as Yelp or Yellow Pages. But, unlike other online business listings, GMB is also a core component of local SEO. Having a well-optimized GMB listing is now vital in order to rank well locally. GMB is constantly making updates to the powerful platform, introducing innovative new features that can help law firms make the most of their listings. Here are the … [Read more...] about Top 3 Google My Business (GMB) Features for Your Law Firm Listing
Visual content can have a great impact on how search engines rank your site – but good pictures can also do much more than just give you a boost on Google. They can also help to increase your conversion rate, as more people who visit your site will be likely to reach out to you if you use images the right way. If you’re not sure about how to incorporate images into your website, blog, and social media sites, this simple guide can help you get started. Understanding the Value of … [Read more...] about Enhance Your Website and Social Media Channels with Images
Email marketing is one of the most important marketing tools at your disposal. It allows you to connect with your target audience, building relationships with clients and prospects in a personalized way, at an affordable cost. However, before you can begin sharing your marketing messages, you’ll need to start with a subscriber list. List Building Whether you’re a new attorney starting from scratch or you’re a seasoned vet with a large existing database of contacts, it’s important … [Read more...] about The Truth About Email Marketing Lists
When you're setting up your website for your law firm, you have a big decision to make: the domain name, AKA the address that web users will type in to find you. While you may be tempted to just use your firm's name as the domain name, that may not be the very best approach to take. A better and more descriptive domain name may help you boost your search rankings, which can bring more visitors to your site. The benefits of a good domain name could pay dividends when it comes to expanding your … [Read more...] about Selecting the Right Domain for Your Law Firm
Once again, Facebook is making some changes to your law firm’s Facebook Page. A number of sections will be removed, including “Mission,” “Company Overview,” “Biography,” “Affiliation,” and “Personal Interests.” This change will take effect on August 1, 2019. Page Administrators are being prompted to include the information from these sections into other areas, such as “Description.” You can update your description and make other changes by clicking on Settings in the upper right area … [Read more...] about Is Your Law Firm Ready for the Next Change to Facebook?
Google’s algorithm weighs a host of factors when determining which sites to rank at the top, so it makes sense that it wants a comprehensive overview of the sites it recommends through its algorithms. Establishing a Google My Business page on their platform and consistently publishing posts is an easy opportunity to help Google become more familiar with your law firm. Google Posts allow you to connect with existing clients and prospects by posting different types of messages to your law firm … [Read more...] about Google My Business (GMB) Posts & Your Law Firm
Online marketing has evolved tremendously over the last several years, yet email marketing continues to be one of the most important online marketing tools. It allows you to connect with your target audience, building relationships with clients and prospects in a personalized way, at an affordable cost. According to Hubspot, the inbound marketing software platform, there’s a lot of data validating the benefits of email marketing campaigns: Active email accounts are expected to hit 5.6 … [Read more...] about Top Ten Tips for Stellar Email Marketing Campaigns