Millions of customers use local search every day to find law firms and other businesses right in their own communities. You can help increase your chances of getting found by these potential clients by implementing some simple Local Search Engine Optimization (SEO) techniques. Establish and Optimize Your Google My Business Profile Google My Business (or GMB) is a business listing that includes information about your law firm, like other directory listings, such as Yelp or Yellow Pages. … [Read more...] about 4 Quick Tips for Improving Your Local Search Rankings
Email marketing is one of the most important marketing tools at your disposal. It allows you to connect with your target audience, building relationships with clients and prospects in a personalized way, at an affordable cost. However, before you can begin sharing your marketing messages, you’ll need to start with a subscriber list. List Building Whether you’re a new attorney starting from scratch or you’re a seasoned vet with a large existing database of contacts, it’s important that you … [Read more...] about Managing Effective Email Marketing Lists
When you're setting up your website for your law firm, you have a big decision to make: the domain name, AKA the address that web users will type in to find you. While you may be tempted to just use your firm's name as the domain name, that may not be the very best approach to take. A better and more descriptive domain name may help you boost your search rankings, which can bring more visitors to your site. The benefits of a good domain name could pay dividends when it comes to expanding your … [Read more...] about What Domain is Right for Your Law Firm?
According to the American Bar Association, 86% of law firms have a website. That’s a LOT of competition for your prospects’ attention! In order for your website to be an effective, lead-generating, marketing tool, you need to focus on the user experience, aka UX. A positive user experience can mean the difference between a web visitor becoming a client or clicking away to your competitor’s site. You need to draw people in, ensure they have a positive experience on your site, and keep them … [Read more...] about Fundamentals of an Effective Website
Content is an essential piece to any successful marketing program, but there’s certainly a right and wrong way to go about it. Too many times, firms get sidetracked with other priorities and the result is content that’s more likely to make prospects grimace than to attract them and convert them into paying clients. Here are five surefire ways to turn your prospects away with your content. 1. Not Focusing on Your Client You are trying to promote yourself and your law firm, so it’s not … [Read more...] about 5 Content Mistakes to Avoid
A conversion happens when visitors to your website complete a desired action that you want them to take. On your law firm website, that could mean downloading a piece of content, registering for a seminar, filling out a Contact Us form, or even calling your office. Your conversion rate is a simple calculation: the total number of visitors to your site, divided by the number of visitors who act. Conversion rates vary widely by industry. What’s a Good Conversion Rate? Across all … [Read more...] about 4 Quick Tips for Optimizing for Increased Conversions
How many times in the last few weeks have you thought, “I wonder if their office is open?” or “I know they’re considered an essential service and are open, but have their hours changed or has my appointment been canceled?” Well, many of your clients have those same questions and need an easy way to find an answer. Your clients may be quarantined, but that doesn't mean you can't stay connected and continue providing excellent service. Implementing Live Chat software on your law firm website is … [Read more...] about Connect with Clients via Live Chat
Google My Business (or GMB) is an online platform that allows law firms to manage their web presence across all Google products, including Google Maps, Google Search and Knowledge Graph. It’s considered an online business listing that contains information about your law firm, similar to other directory listings, such as Yelp or Yellow Pages. But, unlike other online business listings, GMB is vital to your law firm’s online success. A recent report from BrightLocal, a marketing firm that … [Read more...] about Help, My Law Firm’s Google My Business Listing Has Disappeared!
With over 660 million users, LinkedIn has become the fastest growing social network out there. Professionals visit the platform multiple times per day to network and to find valuable content to read. Savvy attorneys recognize the social media platform’s powerful potential as a marketing tool. Networking & Prospecting on LinkedIn First and foremost, LinkedIn is a networking behemoth that allows you to identify, connect with, and foster strategic partnerships with potential referral … [Read more...] about 6 Steps to a Stronger LinkedIn Presence
The subject line of the email read: “Support Greta Thunberg – Time Person of the Year 2019,” which seemed harmless enough. However, rather than providing information on climate change, the email actually contained a malicious Microsoft Word document which, if opened, would attempt to download malware onto the user’s computer. Malware has the ability to cripple a law firm, wiping out valuable data and rendering devices inoperable. Although significant security breaches are usually the ones in … [Read more...] about Cybersecurity & Your Law Firm
While Google has always continuously tweaked its algorithm, making hundreds of changes each year, these last six weeks have been especially volatile in the SEO (search engine optimization) industry. Some major updates were made to both the core and local algorithms, other updates were reversed, and many websites saw drastic changes in both rankings and traffic. Meet BERT BERT (aka Bidirectional Encoder Representations from Transformers) is a new core algorithm update that leverages machine … [Read more...] about Everything You Need to Know About Google’s Latest Algorithm Updates
Google My Business (or GMB) is a business listing that includes information about your law firm, similar to other directory listings, such as Yelp or Yellow Pages. But, unlike other online business listings, GMB is also a core component of local SEO. Having a well-optimized GMB listing is now vital in order to rank well locally. GMB is constantly making updates to the powerful platform, introducing innovative new features that can help law firms make the most of their listings. Here are the … [Read more...] about Top 3 Google My Business (GMB) Features for Your Law Firm Listing