Crafting content that fits each platform’s specific guidelines isn’t just about checking boxes, it’s about maximizing visibility, engagement, and results. Each social media platform has unique parameters for character counts, image sizes, post timing, and formatting. Ignoring these can lead to posts being cut off, hidden in feeds, or simply overlooked.
By aligning your posts with current best practices, you not only improve your chances of reaching your audience but also enhance the professionalism and credibility of your brand. This cheat sheet gives you the up-to-date specs and timing recommendations you need to get the most out of every post.
Character Limits & Best Days/Times to Post
- Character Limits:
- Posts: Up to 5,000 characters
- Page Description: Up to 155 characters
- Best Times to Post:
- Weekdays: 7–9 a.m., 1–3 p.m., and 7–9 p.m.
- Best days: Tuesday and Thursday
- Worst day: Sunday
- Character Limits:
- Captions: Up to 2,200 characters (optimal: under 180 characters)
- Best Times to Post:
- Weekdays at 3 p.m.
- Best days: Wednesday and Friday
- Worst day: Sunday
- Character Limits:
- Posts: Up to 3,000 characters
- Comments: Up to 1,250 characters
- Company Page Updates: Up to 700 characters
- Best Times to Post:
- Tuesday to Thursday between 10 a.m. and 6 p.m.
- Best day: Wednesday
- Worst day: Sunday
YouTube – YouTube imposes specific limits on various aspects of its platform to ensure optimal performance and user experience. Here’s a breakdown of these limitations:
- Video Upload Limits:
- Unverified Accounts: Users can upload videos up to 15 minutes in length
- Verified Accounts: After verifying your account, you can upload videos up to 12 hours long or with a file size up to 256 GB, whichever is less.
- Character Limits:
- Video Titles: Titles can be up to 100 characters long. However, it’s advisable to keep them under 70 characters to prevent truncation in search results.
- Video Descriptions: Descriptions have a maximum limit of 5,000 characters. It’s recommended to place the most important information and relevant keywords within the first 157 characters, as this portion appears in search snippets
- Channel Descriptions: The ‘About’ section of your channel can contain up to 1,000 characters
- Comments: Each comment can be up to 10,000 characters in length
- Daily Upload Limit – YouTube restricts the number of videos a channel can upload within a 24-hour period. This limit varies based on factors like your country/region and channel history. If you encounter a “Daily upload limit reached” error, it’s advisable to wait 24 hours before attempting to upload more videos.
- Additional Considerations:
- Thumbnails: Custom thumbnails should have a resolution of 1280×720 pixels (with a minimum width of 640 pixels) and be under 2 MB in size
- Tags: While there’s no strict character limit for tags, the combined length of all tags is limited to 500 characters
- Best Times to Post:
- Generally: 1 p.m.
- Best days: Friday and Saturday at 10 a.m. or 1 p.m.
- Worst day: Monday
Bluesky
- Character Limits:
- Posts: Up to 300 characters
- Best Times to Post:
- Weekdays between 9 a.m. and 11 a.m. for engagement
- Best days: Tuesday and Thursday
- Use of hashtags is encouraged for discoverability, but engagement tends to be more conversational than promotional
General Recommendations
- Content Quality: Regardless of platform, prioritize high-quality, engaging content tailored to your audience.
- Consistency: Maintain a regular posting schedule to build and retain your audience.
- Analytics: Regularly review platform analytics to adjust your strategy based on performance metrics.
By adhering to these updated guidelines, you can enhance your social media strategy and achieve better engagement across platforms.
Rita Chaires
Director, Web and Online Marketing Services
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
www.aaepa.com
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