What is the current, most pressing question you have in your law firm? Is it, “how do attorneys get clients?” Are you looking for estate planning case management software? Maybe it’s “how do I grow my law firm?” Are you struggling to replace that talented paralegal that got poached by the bigger firm and can’t figure out why you can’t find good applicants? Do you keep hearing stories about how “AI is revolutionizing the legal landscape” but don’t know how to apply it? If you are the managing attorney, or the only attorney at your firm, finding the answers to the ever-growing vortex of challenges created by the rapidly evolving legal environment is overwhelming. You know your firm must evolve to stay current, but how?
No worries. You are an attorney. You can figure this out. If you can pass your Civ Pro class you can easily figure out your law firm website’s SEO, right? Only, how long will that take? Is that really the best use of your time? You are not just an attorney, you are also a savvy business owner, so you decide to hire a consultant. They answer all your questions with confidence and certainty. No question lacks a response, but there is a response that is lacking – the phrase “I don’t know.” Shouldn’t this be a part of their vocabulary at times? The legal environment has been changing so fast that solutions to problems that worked a year ago don’t have any guarantees of working today. It’s a critical point to consider because it hints at the fundamental difference between a consultant and a coach.
A consultant provides solutions, drawing from a reservoir of previous knowledge and experience. The solutions are drawn from provable, historic performance however, these solutions are generalized. No matter what they claim, they cannot be fully tailored to the unique intricacies of your law firm, nor do they know the current landscape your law firm is performing in. This is because it’s your estate planning law firm, not theirs. You are the lawyer who speaks to clients, works with other professionals, and gets endless offers for marketing opportunities. It’s your work life balance that needs to be managed. You are the business owner who manages your staff, approves PTO and delegates tasks. It’s your brand as a lawyer that is affected. The solutions the consultants provide are based on external perceptions, not an intimate understanding of your firm’s specific challenges and culture. It’s here that coaching takes a different approach.
We, as coaches, acknowledge the breadth of our knowledge – we know a solution, heck, we likely know many solutions. What we don’t pretend to know is your solution. This distinction is crucial. We understand that the best answers for your firm will come from a deep understanding of its unique challenges and opportunities – an understanding that only you possess. Our role is to work with you, facilitating a process of discovery, enabling you to uncover the most effective strategies for your firm. We can be consultants, but we choose not to be. Our collaboration ensures that the solutions are not just effective but also align perfectly with your firm’s values and vision. That’s because we help YOU develop that solution.
In the end, the only person who can answer that pressing question in your law firm is you. As coaches, we provide the information you need and act as a sounding board, but the ultimate solutions come from your insights and decisions. Our role is to support and guide you on this journey. With the pace at which everything in the legal sector is changing, partnering with a coach is not just a choice but a necessity to evolve quickly and effectively. It is the only way to keep up with the rapid transformations and ensure your law firm stays ahead in the game.
Contact us to learn more https://www.aaepa.com/contact/
Practice Building Coach
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
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