• Skip to navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

American Academy of Estate Planning Attorneys

AAEPA, Inc

Find a Member Member's Login
Call Today (800) 846-1555
  • Membership
    • Membership Membership
    • submenu
      • Why Join?
      • Member Requirements
      • Become A Member
      • Meet the Team
  • Estate planning software
  • Education
  • Practice management
    • Practice management Practice Management
    • submenu
      • 11 Essential Systems
      • Coaching
      • Law Firm Marketing
  • Resources
    • Resources Resources
    • submenu
      • Live Training
      • Blog
  • Contact Us

4 Quick Tips for Improving Your Local Search Rankings

Home » rollover » 4 Quick Tips for Improving Your Local Search Rankings

Millions of customers use local search every day to find law firms and other businesses right in their own communities. You can help increase your chances of getting found by these potential clients by implementing some simple Local Search Engine Optimization (SEO) techniques.

  1. Establish and Optimize Your Google My Business Profile

Google My Business (or GMB) is a business listing that includes information about your law firm, like other directory listings, such as Yelp or Yellow Pages. But, unlike other online business listings, GMB is also a core component of local SEO. Having a well-optimized GMB listing is now vital to rank well locally.

Follow these steps to set up and optimize your listing.  And don’t forget to verify your business listing once you’re done. That is an important step to ensure you’re the owner of your page so you, and only you, can make edits in the future.

2. Add Contact Information to Your Website

Your website should list all pertinent contact information, including your firm name, address, and phone numbers and there are two important considerations when it comes to doing so:

  • All that information should be included somewhere as text, not just within an image. This ensures that Google can easily read your contact information and verify its accuracy. That means, if your law firm name is part of your logo, you’ll need to make sure the firm name is also included wherever your address is listed as text.
  • Be sure that the information exactly matches the information on your Google My Business listing, as well as on your other directory listings. Google compares the contact information listed on your website versus the information listed elsewhere on the internet. NAP (name, address, phone number) consistency is an important ranking factor. It can also have a direct impact on consumer perception of your law firm and whether prospects have a positive or negative experience with your brand.

3. Obtain Client Reviews

Getting great customer reviews on sites such as Google My Business, Yelp, Bing Local and Yahoo Local can give your law firm a huge advantage. 92% of consumers now read online reviews, so they’re playing an increasingly important role in search. Since both search engines and consumers are looking at your reviews to determine how you stack up against your competition, gathering some of those reviews is well worth a little time and effort. Make it easy for your clients to post reviews by providing them with a list of the review sites where you’ve established profiles. Link to those sites directly from your website and be sure to include links to those review profiles in your email signature when sending any follow-up emails.

4. Establish Complete Listings in Top Local Business Directories

Google, Yelp, Bing, YellowPages.com, Avvo, CitySearch, Mapquest, I could go on and on. There are literally thousands of directories available to list your firm in, so you should be selective. You likely already have listings in a lot of these directories, just waiting for you to claim and update. Google your law firm name to find which directories you have listings in, then begin to build out your listings on the most popular sites. Be sure to include more than just your basic contact info. Prospects are looking for additional information, such as your hours of operation, service offerings, and other relevant information.

It can be incredibly time-consuming to submit to each directory individually, but there are some tools available to simplify the process. While automated tools aren’t perfect, both Moz Local and BrightLocal offer tools which enable you to distribute your law firm info to thousands of local directories.

Local SEO is a long-term investment of time and effort, so implementing these steps won’t result in a #1 ranking overnight, but these techniques can have a valuable impact on your local SEO efforts, helping your law firm website outrank your competition.

Rita Chaires

Director, Web and Online Marketing Services
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
www.aaepa.com

  • Author
  • Recent Posts
Rita Chaires
Rita Chaires
Rita Chaires
Latest posts by Rita Chaires (see all)
  • 6 Content Marketing Myths Debunked - November 4, 2021
  • Law Firm Marketing on LinkedIn - October 7, 2021
  • Stop Googling Yourself and Start Accurately Measuring Your Online Marketing Success - September 2, 2021
SHARE

Primary Sidebar

Subscribe to our blog

Recent Posts

  • Turning Stalled Out Goals into Actions
  • What Makes a Will or Trust Invalid
  • Ultimate Social Media Cheat Sheet: Character Limits & Best Days/Times to Post
  • Understanding Tax Apportionment Clauses
  • Do You Thank Those Behind the Scene?

Categories

  • Academy Girl Friday (33)
  • Client Services (238)
  • Coaching (33)
  • Consumer Advantage (3)
  • Counseling (21)
  • Elder Law (5)
  • Estate Planning (918)
  • Estate Planning Documents (5)
  • Estate Planning Education (199)
  • Financial Analysis (3)
  • Financial Services (1)
  • General (19)
  • Law Firm Marketing (281)
  • Law Firm Net Revenue (7)
  • Law Firm Staffing (99)
  • Law Firm Technology (45)
  • Law Firm Web Tips (185)
  • Leadership (191)
  • Legal Education (644)
  • Marketing Tools (2)
  • Medicaid (1)
  • Member Services (1)
  • Owners Compensation (1)
  • Peak Performer Focus (1)
  • Practice Building Calls (1)
  • Practice Management (495)
  • SEO/Social Media Support (3)
  • Software (6)
  • Strategic Planning (9)
  • Uncategorized (15)

Footer

logo of American Academy of Estate Planning Attorneys

About Us

  • Meet the Team
  • Site Map
  • Legal Notice
  • Privacy Policy

Explore Our Services

  • Coaching
  • Estate planning software
  • Events
  • Legal education
  • Marketing
  • Web and SEO

Keep in Touch

Mon-Fri

9444 Balboa Ave. Suite 300

San Diego

(800) 846-1555

info@aaepa.com

Take Back Control of Your Business and Your Life

+

footer section | American Academy of Estate Planning Attorneys

© 2022 American Academy of Estate Planning Attorneys, Inc All rights reserved.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Don't sell my personal information.
Cookie Settings Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Save & Accept