Over the years I’ve learned that more often than not, what event attendees remember most about an event is how it made them feel. A warm welcome, personalized materials, and having information available to them before they even need to ask for it will make them feel relaxed, and put their mind at ease.
It’s the little things that add up to make a big difference. You don’t have to host seminars or events to do an evaluation of how YOU make clients feel. Picture this, you walk into an office and the lighting is warm, the faint smell of fresh flowers lingers in the air, and relaxing music plays lightly while you sit in a comfortable chair with a magazine while waiting for your appointment. Now consider the opposite, you walk into a dimly lit office where it smells stale, you go to sit down and notice dust on the furniture, coffee cup rings on the table and outdated magazines. You’re sure to remember the uncomfortable feeling you had there, and make a mental note that you don’t want to return to this office.
How does your office measure up? Is there something else you can do to create the right mood before they enter the room? You don’t need to go to the extreme of remodeling your office, something as simple as freshly cut flowers or improving lighting by adding a lamp to your reception area will go a long way. You also want to make sure the person at your front desk welcomes each client like they are the most important client of the day.
If you create an environment where clients leave your office feeling welcomed and valued, you’re on your way to creating a lifetime client.
Erin Mathew
Associate Director, Projects and Event Planning
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
www.aaepa.com
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