• Skip to navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

American Academy of Estate Planning Attorneys

AAEPA, Inc

Find a Member Member's Login
Call Today (800) 846-1555
  • Membership
    • Membership Membership
    • submenu
      • Why Join?
      • Member Requirements
      • Become A Member
      • Meet the Team
  • Estate planning software
  • Education
  • Practice management
    • Practice management Practice Management
    • submenu
      • 11 Essential Systems
      • Coaching
      • Law Firm Marketing
  • Resources
    • Resources Resources
    • submenu
      • Live Training
      • Blog
  • Contact Us

Don’t Ditch the Niche: Kicking Up Your Networking Game

Home » rollover » Don’t Ditch the Niche: Kicking Up Your Networking Game

Truth: Marketing to the public, even when you’ve worked with a Direct Mail company to narrow down your target audience, can be pricey. And what’s more, it can also be unpredictable. Don’t get me wrong, public seminar marketing works great for some and I’m not implying that you should rule it out entirely. But the “ups and downs” nature of public marketing does mean that you should be spending time thinking about other ways to find qualified prospective clients while also spending less money – that’s a win-win, right?

There are a number of ways to find clients who don’t come at such a high cost, but today we’re focusing on one specific strategy: The Great American Niche (great book title, eh?).

Niches, like shoes, come in all shapes and sizes and are oftentimes right at your fingertips. Many of you probably already work with some of the more common niches such as CPAs and financial advisors, but I bet you aren’t taking advantage of all the RICHES of niches that surround you!

Networking and building long-term relationships with key niches not only gives you the opportunity to bring in more business with less overhead, it also creates a more integrated marketing approach. So if you have a month when public seminar advertising doesn’t yield the results you were hoping for – -or really needed — you still have other marketing efforts bringing in revenue.

Let’s play a quick game to start identifying some of the great niches you might already be connected with or perhaps have a passion about! Take the next sixty seconds to think about niches you already belong to or are closely connected with. Start writing them down. I’ll play along, too.

Ready? Go!

  • Pet Owners
  • Small Business Owners
  • Government Employees
  • Runners Groups
  • Yoga Enthusiasts
  • Rotarians
  • Senior Centers/Groups
  • Snowbirds
  • Funeral Directors
  • Care Givers (Hospice, Day Care, Sitters)
  • Churches
  • Dentists
  • Community Centers
  • Doctors
  • Homeowners’ Associations
  • Travel Groups

Ok, Time!

Look at all those niches I thought up just in that short time. If my fingers could carry me quicker, I may have had more! I bet you came up with more than you thought you would, too!

Next, play this same game with your staff, friends, spouse, kids, and siblings.  Who do they know? Add their lists to your list! And finally, think about your existing client base. Who are they? Who do they know? What groups are they a part of?

And hey, are there niches in your area that you know about but aren’t yet connected with? Write those down, too! Put a little star next to those so you can start looking for a way to connect.

Ok, final part of our #FridayFun game: Your plan of attack. Here are a few ideas to get you started. For each of those niches, identify:

  • List all possible ways you could be introduced to this niche.
  • The “key contacts” you will introduce yourself to and build relationships with to promote referrals or eventually set up endorsed seminars.
  • What is your competitive advantage for this group? That is, what are the things that make YOU and YOUR FIRM unique above all other firms that will make the people in this niche love you so much they absolutely must work with you?
  • What special offer could be made for each particular niche? How many different offers can you think of? Do the offers benefit the key contact or the consumer?
  • Once you have gotten the introduction with your key contact, what does the agenda look like when you invite them to a Lunch and Learn meeting?

The most important part of all of your networking efforts is to never give up. If one niche doesn’t work, try another. And if it didn’t work this time around, figure out why and try back at a later date.

Here’s to turning those niches into raving fans!

Faithfully Your Girl Friday,

Kathryn Adams
Practice Building Consultant
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
www.aaepa.com

  • Author
  • Recent Posts
American Academy
Latest posts by American Academy (see all)
  • The New Normal - April 23, 2020
  • Working with Those at the End: Tips from a Former Hospice Consultant - August 1, 2019
  • An “Apple” A Day Keeps the Focus Away - May 16, 2019
SHARE

Primary Sidebar

Subscribe to our blog

Recent Posts

  • Avoid Unnecessary Family Disputes with a Letter of Instruction
  • Understanding Undue Influence – Part I
  • The Top 3 Estate Planning Must-Haves
  • How Do I Trust Thee… Part III
  • Time for a Mid-Year Check-In?

Categories

  • Academy Girl Friday (33)
  • Client Services (239)
  • Coaching (33)
  • Consumer Advantage (3)
  • Counseling (21)
  • Elder Law (5)
  • Estate Planning (930)
  • Estate Planning Documents (5)
  • Estate Planning Education (201)
  • Financial Analysis (3)
  • Financial Services (1)
  • General (20)
  • Law Firm Marketing (282)
  • Law Firm Net Revenue (7)
  • Law Firm Staffing (99)
  • Law Firm Technology (45)
  • Law Firm Web Tips (186)
  • Leadership (191)
  • Legal Education (651)
  • Marketing Tools (2)
  • Medicaid (1)
  • Member Services (1)
  • Owners Compensation (1)
  • Peak Performer Focus (1)
  • Practice Building Calls (1)
  • Practice Management (497)
  • SEO/Social Media Support (3)
  • Software (6)
  • Strategic Planning (10)
  • Uncategorized (15)

Footer

logo of American Academy of Estate Planning Attorneys

About Us

  • Meet the Team
  • Site Map
  • Legal Notice
  • Privacy Policy

Explore Our Services

  • Coaching
  • Estate planning software
  • Events
  • Legal education
  • Marketing
  • Web and SEO

Keep in Touch

Mon-Fri

9444 Balboa Ave. Suite 300

San Diego

(800) 846-1555

info@aaepa.com

Take Back Control of Your Business and Your Life

+

footer section | American Academy of Estate Planning Attorneys

© 2022 American Academy of Estate Planning Attorneys, Inc All rights reserved.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Don't sell my personal information.
Cookie Settings Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Save & Accept