• Skip to navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

American Academy of Estate Planning Attorneys

AAEPA, Inc

Find a Member Member's Login
Call Today (800) 846-1555
  • Membership
    • Membership Membership
    • submenu
      • Why Join?
      • Member Requirements
      • Become A Member
      • Meet the Team
  • Estate planning software
  • Education
  • Practice management
    • Practice management Practice Management
    • submenu
      • 11 Essential Systems
      • Coaching
      • Law Firm Marketing
  • Resources
    • Resources Resources
    • submenu
      • Live Training
      • Blog
  • Contact Us

Are eNewsletters Still A “Thing”?

Home » rollover » Are eNewsletters Still A “Thing”?
eNewsletters Still A “Thing

Short Answer: Absolutely! Let’s talk about why.

eNewsletters have been a prime marketing tactic for many years. And while they may seem a bit old-fashioned, they are still proven to be a great way to stay in touch with your clients and prospective clients. What makes eNewsletters so successful is that they innately contain all the components stellar marketing campaigns dream to be made of:

  • Let’s Get Personal

While readers of your eNewsletter are aware the information has been sent to many other people, opening that email on a weekly (or monthly, or bi-monthly – your call) basis is like receiving a digest of information they actually care about and want to learn more about. There’s a more personal element to receiving curated information from a source they are familiar with (that’s you) versus reading a blog, listening to a podcast, or even reading a report that was written on a specific topic.

  • May We Have Your Attention, Please

When people read newsletters they have subscribed to, they are doing just that­ – reading it – generally from start to finish, when they actually have time to do so. If your subscribers know it’s coming to them regularly, they will not only look forward to receiving it, but will take the time to sit down, even if it’s on their phone, and read through all the relevant, timely information you have provided for them. Even if they don’t read every article in your newsletter, the ones that do capture their interest are more likely to be thoroughly read and they are more likely to take action after reading it.

  • Oh, I Know You!

One of the greatest things about sending your newsletter via email is that those people receiving it really do want to receive it! They have opted in, stayed on your subscription list, and are reading your content regularly. People tend to browse social media and will follow or “friend” many people that way, but subscribing to a newsletter is a different level of commitment! People subscribe to information they are interested in hearing about and that they know is relevant to them. By subscribing to your eNewsletter, these people are saying, “Yeah, I know you, and I like reading the information you send to me.” Does it get any better than that?

  • The Inside Scoop

Because eNewsletters are sent to a group of people who already know, like, and trust you (even if it’s on varying levels), it feels to them like they are getting the inside scoop on what’s going on in your firm and what kind of content you’ve published most recently. This allows you a couple off opportunities that regular blog and social media posts don’t:

  1. This group of people is more likely to be on the lookout for offers and special events you’re announcing – the “juicy information” other people aren’t privy to. Which means when you do share that information, they will be the first ones to take advantage of it.
  1. If they do get the juicy inside scoop on special events and offers, they are much more likely to spread the word by sharing it with their friends and family. Which brings us to the next point…
  • Sharing is Caring

There are a lot of people who are whizzes at sharing a blog post from a webpage. But everyone knows how to forward an email to a friend or family member and say, “Hey, I thought you’d be interested in this information. You can subscribe, too!” While blog and social media posts are powerful, you cut out the middleman by emailing relevant information to people who want to read it and are willing to share it in a very simple way. Just click “forward.”

  • Ready, Set…

Anyone who subscribes to your newsletter is already interested in you and your firm and the services you offer. Even if they haven’t yet started doing business with you, you stand a pretty good chance of capturing their business when they are ready to act on your offer.
Not only are eNewsletters a great marketing tool, they are easy to curate and extremely cost-effective. If you’re looking for ways to round out your Marketing Calendar in 2017, eNewsletters are definitely on my list of recommendations!

Kathryn Adams
Practice Building Consultant
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
www.aaepa.com

  • Author
  • Recent Posts
American Academy
Latest posts by American Academy (see all)
  • The New Normal - April 23, 2020
  • Working with Those at the End: Tips from a Former Hospice Consultant - August 1, 2019
  • An “Apple” A Day Keeps the Focus Away - May 16, 2019
SHARE

Primary Sidebar

Subscribe to our blog

Recent Posts

  • The Top 3 Estate Planning Must-Haves
  • How Do I Trust Thee… Part III
  • Time for a Mid-Year Check-In?
  • How Do I Trust Thee… Part II
  • Walk This Way

Categories

  • Academy Girl Friday (33)
  • Client Services (238)
  • Coaching (33)
  • Consumer Advantage (3)
  • Counseling (21)
  • Elder Law (5)
  • Estate Planning (929)
  • Estate Planning Documents (5)
  • Estate Planning Education (200)
  • Financial Analysis (3)
  • Financial Services (1)
  • General (20)
  • Law Firm Marketing (282)
  • Law Firm Net Revenue (7)
  • Law Firm Staffing (99)
  • Law Firm Technology (45)
  • Law Firm Web Tips (186)
  • Leadership (191)
  • Legal Education (650)
  • Marketing Tools (2)
  • Medicaid (1)
  • Member Services (1)
  • Owners Compensation (1)
  • Peak Performer Focus (1)
  • Practice Building Calls (1)
  • Practice Management (497)
  • SEO/Social Media Support (3)
  • Software (6)
  • Strategic Planning (10)
  • Uncategorized (15)

Footer

logo of American Academy of Estate Planning Attorneys

About Us

  • Meet the Team
  • Site Map
  • Legal Notice
  • Privacy Policy

Explore Our Services

  • Coaching
  • Estate planning software
  • Events
  • Legal education
  • Marketing
  • Web and SEO

Keep in Touch

Mon-Fri

9444 Balboa Ave. Suite 300

San Diego

(800) 846-1555

info@aaepa.com

Take Back Control of Your Business and Your Life

+

footer section | American Academy of Estate Planning Attorneys

© 2022 American Academy of Estate Planning Attorneys, Inc All rights reserved.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Don't sell my personal information.
Cookie Settings Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Save & Accept