Over the years I’ve learned that more often than not, event attendees remember how you make them feel. A warm reception, personalized materials and having information available before they need to ask for it (restaurant guides if they will have a break in the area, daily agenda details on display, etc.) will make them feel relaxed and ease their mind.
It’s the little things that add up to make a big difference. You don’t have to host seminars or events to do an evaluation of how YOU make clients feel. Picture this, you walk into an office and the lighting is warm, the faint smell of fresh flowers lingers in the air and relaxing music plays lightly while you relax in a comfortable chair with a magazine waiting for your appointment. Now consider the opposite, you walk into a dim office where it smells stale, you go to sit down and notice dust, coffee cup rings on the table and outdated magazines. You’re sure to remember the uncomfortable feeling and make a mental note that you don’t want to return to this office.
How does your office measure up? Is there something else you can do to create the right mood before they enter the room? You don’t need to redesign your office, something as simple as fresh cut flowers or adjusting lighting by adding a lamp to your reception area will go a long way. You also want to make sure your receptionist welcomes each client like they are the most important client of the day.
If you create an environment where clients leave your office feeling welcomed and valued, you’re on your way to creating a lifetime client.
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555