• Skip to navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

American Academy of Estate Planning Attorneys

AAEPA, Inc

Find a Member Member's Login
Call Today (800) 846-1555
  • Membership
    • Membership Membership
    • submenu
      • Why Join?
      • Member Requirements
      • Become A Member
      • Meet the Team
  • Estate planning software
  • Education
  • Practice management
    • Practice management Practice Management
    • submenu
      • 11 Essential Systems
      • Coaching
      • Law Firm Marketing
  • Resources
    • Resources Resources
    • submenu
      • Live Training
      • Blog
  • Contact Us

Discover the SEO Benefits of Event Marketing

Home » Law Firm Marketing » Discover the SEO Benefits of Event Marketing

There was a recent discussion among several Academy Members regarding what made a law firm event, such as an educational seminar or client appreciation celebration, successful. Is it the day of the week or the hour of the day the event is held? Is it more advantageous to hold the event at a hotel or other public venue, rather than at your firm’s office? There’s so much planning and resources that go into these events! The discussion prompted me to think about how law firms could be leveraging this activity online. Not only can marketing your events online fill seats at your seminars, events can be used to build citations, earn backlinks, get positive reviews, and increase brand recognition.

Local SEO Factors

There are many factors that search engines weigh when ranking websites, including the structure of your site, the content that you’ve published, and social proof in the form of client testimonials and social media activity. One of the most important factors that search engines look at when deciding how to rank websites is the links that go back to your site. Links from other high quality websites, and especially local websites, can have a big impact on your ranking. Having your firm name, address, and phone number mentioned or your website linked to from major local sites, sends a strong signal to the search engines that you are locally relevant, which can increase your credibility and improve your ranking.

Local Event Opportunities

So, how do you get your name out there on local websites? You are probably already doing some things that could be great opportunities for generating local mentions on top websites:

  • Host a grand opening or “housewarming” for your new office space
  • Host client appreciation events and seasonal parties
  • Offer educational seminars
  • Participate in community events such as business expos
  • Sponsor a local event or sports team
  • Host a guest lecture
  • Promote a community event or fundraiser
  • Support a toy drive or food drive

Online Event Marketing


When hosting any local event, make sure that news of the event shows up on the web. When your seminar, client appreciation day or other activity is listed on a local newspaper’s website or a local calendar, the mention of your brand name and resulting link to your site boosts your credibility with the search engine every time.

Your city or town website may have an events calendar where local events are posted. Submit information about the activity you are hosting or sponsoring. The resulting links back to your website from local newspapers, city and town websites can be especially valuable.
If your event is something that benefits the community or is open for anyone to attend, the local news may be interested in putting out a press release or even sending a reporter to cover it. This could garner local attention as well as more site links. When someone searches for your firm name, they’ll also get these news stories and see that you are a valuable contributing member of your community.

Keep in mind that hosting the event at your firm’s office is the best choice if you’re considering local SEO benefits. By doing so, you’ll be promoting your firm name, address, and phone number on all of these popular websites.

Finally, the positive “buzz” that your event may generate can be a very effective form of social media marketing. Attendees who come to the event may take photos that they upload to social media sites that include the name of your firm and may even leave positive reviews about the event and your firm.

This type of natural word-of-mouth online marketing is the type of publicity that can’t be bought.  Take advantage of your event marketing opportunities today by publicizing the events you are part of and by considering planning a special local event in the future.

Rita Chaires
SEO and Social Media Manager
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
www.aaepa.com

  • Author
  • Recent Posts
Rita Chaires
Rita Chaires
Rita Chaires
Latest posts by Rita Chaires (see all)
  • 6 Content Marketing Myths Debunked - November 4, 2021
  • Law Firm Marketing on LinkedIn - October 7, 2021
  • Stop Googling Yourself and Start Accurately Measuring Your Online Marketing Success - September 2, 2021
SHARE

Primary Sidebar

Subscribe to our blog

Recent Posts

  • How Do I Title Thee…Part I
  • Turning Stalled Out Goals into Actions
  • What Makes a Will or Trust Invalid
  • Ultimate Social Media Cheat Sheet: Character Limits & Best Days/Times to Post
  • Understanding Tax Apportionment Clauses

Categories

  • Academy Girl Friday (33)
  • Client Services (238)
  • Coaching (33)
  • Consumer Advantage (3)
  • Counseling (21)
  • Elder Law (5)
  • Estate Planning (919)
  • Estate Planning Documents (5)
  • Estate Planning Education (199)
  • Financial Analysis (3)
  • Financial Services (1)
  • General (19)
  • Law Firm Marketing (281)
  • Law Firm Net Revenue (7)
  • Law Firm Staffing (99)
  • Law Firm Technology (45)
  • Law Firm Web Tips (185)
  • Leadership (191)
  • Legal Education (645)
  • Marketing Tools (2)
  • Medicaid (1)
  • Member Services (1)
  • Owners Compensation (1)
  • Peak Performer Focus (1)
  • Practice Building Calls (1)
  • Practice Management (495)
  • SEO/Social Media Support (3)
  • Software (6)
  • Strategic Planning (9)
  • Uncategorized (15)

Footer

logo of American Academy of Estate Planning Attorneys

About Us

  • Meet the Team
  • Site Map
  • Legal Notice
  • Privacy Policy

Explore Our Services

  • Coaching
  • Estate planning software
  • Events
  • Legal education
  • Marketing
  • Web and SEO

Keep in Touch

Mon-Fri

9444 Balboa Ave. Suite 300

San Diego

(800) 846-1555

info@aaepa.com

Take Back Control of Your Business and Your Life

+

footer section | American Academy of Estate Planning Attorneys

© 2022 American Academy of Estate Planning Attorneys, Inc All rights reserved.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Don't sell my personal information.
Cookie Settings Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Save & Accept