I’m always surprised to hear otherwise bright attorneys dismiss the idea of marketing as somehow beneath them, or at best, a waste of time. Although I’ve spent most of my professional life educating law firms on the benefits of ethical marketing both to themselves and their clients, I’m always happy to see others pick up the torch.
Here is a recent article I read by John Cunningham that neatly sums up the reasons many lawyers turn a blind eye to the one activity that could substantially enhance the success of their practices.
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