When discussing social media marketing strategies, I often hear “My clients aren’t on the Internet,” or “My clients are too old for Facebook.” In reality, that couldn’t be further from the truth.
According to a recent survey by the Pew Internet & American Life Project, more than half (53%) of Americans age 65 or older now use the Internet or e-mail. Of those Internet-using seniors, 70% use the Internet on a daily basis.
While Facebook, Yahoo, and YouTube are the top destinations, seniors also habitually access the Internet for:
- Education, taking online classes to keep their minds active
- Social gaming – 38% of all social game players are over the age of 50
- Managing health issues, contributing to online health forums or support groups
- Connecting with family and friends
Seniors are more likely to use Facebook, online forums, and photo sharing services than they are other platforms. They are less likely to post videos on YouTube, but very likely to view online videos.
What does this mean for you and your firm? Given the limitless opportunities for exposure, social media marketing is a new force to be reckoned with, regardless of the average age of your clients. You would be wise to have an online marketing strategy in place including a blog and Facebook page, at the very least.
SEO and Social Media Manager
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
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