How seriously does your law firm take social media?

ALM Legal Intelligence recently conducted an online survey with 179 lawyers and law firm administrators, querying them about their social media habits. The survey results seem to indicate that the legal industry is starting to catch on to the power of social media.

But there were two responses I found particularly interesting.

• Over half of the law firms questioned reported that blogging and other social media brought them leads on new matters. Forty-one percent said social media generated between $5,000 and $200,000 in new business.

• Almost half of the law firms surveyed said that the biggest obstacle to expanding their use of social media was “lack of time.”

What?! There seems to be some sort of disconnect here.

Social media is coming into its own as a reliable source of new business for law firms…yet almost half of firms just can’t seem to find the time to have their attorneys blog a little more, keep their Facebook pages up-to-date, or otherwise gain the online visibility they need to attract the new business that’s waiting out there?

It seems to me the firms that “don’t have the time” for social media, haven’t fully grasped its power – or the ways in which their clients are living their lives.

Consider this excerpt from a recent GigaOm article:

Today the Internet is how we do (almost) everything. Our phone calls are made using Skype. We video chat over Google Hangouts, and we communicate via Facebook, Twitter and iMessage.  

Twitter is the new Associated Press. Vimeo is our PBS, and YouTube and Hulu are the new broadcast networks. Amazon is the mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our jukebox.

Before long, attorneys who fail to use social media as just another way to communicate with clients and prospects are going to find themselves with limited reach and limited influence.

What do you think? Is social media a high enough priority that you make time for it? Or is it one of those things that waits until you get around to it?

Remember the old saying about three types of people: those who make it happen, those who watch it happen and those that say, “What happened?”

Sanford M. Fisch
CEO & Co-Founder
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
www.aaepa.com