I’m in the process of spending three days at the Arizona Biltmore in Scottsdale. I’m at a great conference covering all manner of marketing and client retention topics wrapped in a cloak of social media touches — the conference really hits a home run.
I’m looking at how the event is run, how the company staff is organized, what they’re wearing, how they’re handling 1500 participants, including filming, recording, and processing guests through a testimonial booth and 75 vendor booths, what they’re feeding us, how the agenda is organized… It’s poetry in motion!!
Then, when I leave the conference, I walk back through this huge monster of a hotel, one I was really excited about staying at. The wait staff and other hotel personnel generally give guests the cold shoulder and seem to all share a snooty attitude, like they’re doing people a favor when they answer a question. The cleaning staff leaves the dirty glasses in the room and barely runs a vacuum at 5:00 pm. This is a completely different WOW experience!
The contrast is so stark! A privately held, successful business holding a conference versus the corporate giant. A speed boat as opposed to an aircraft carrier. Small business wins.
The president of the company holding the conference started the meeting out by saying, “We are a values based business. We surround ourselves with 225 staff people in our company who share the same values. Those who don’t share them — are asked to leave.”
Guess that’s the secret. Whether there are 700 or 225 employees, or 50 or 5, everyone needs to be singing the same song or your music just won’t work!
How’s your sheet music serving your firm? How do YOU wow? It’s fun to actually itemize the things you do that make your clients think they are your favorite!
Jennifer Price
Director, Member Services, Marketing & Recruiting
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
www.aaepa.com
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