• Skip to navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

American Academy of Estate Planning Attorneys

AAEPA, Inc

Find a Member Member's Login
Call Today (800) 846-1555
  • Membership
    • Membership Membership
    • submenu
      • Why Join?
      • Member Requirements
      • Become A Member
      • Meet the Team
  • Estate planning software
  • Education
  • Practice management
    • Practice management Practice Management
    • submenu
      • 11 Essential Systems
      • Coaching
      • Law Firm Marketing
  • Resources
    • Resources Resources
    • submenu
      • Live Training
      • Blog
  • Contact Us

The One-Legged Chair

Home » Practice Management » The One-Legged Chair

The thought of sitting on a one-legged chair doesn’t sound very appealing. A one-legged or even two-legged chair, is precarious at best, hard to depend on and you’re never quite sure which way you are going to fall. So who would bother parking their tukkis on one? Well, many business owners do sit on and rely on one-legged chairs more often than you may think. Let me explain. You can view the marketing and public relations efforts of your business much like the legs of a chair. That chair may be solid and dependable or it may be wobbling on two legs with one broken leg. The more marketing and promotion components (legs) you have to support your practice, the more stable and predictable your incoming business will be. Unfortunately some owners perch their businesses on one-legged efforts, oftentimes without even realizing it. If you are an attorney and you are not reaching your desired outcome, you may want to take a closer look at your marketing approach to make sure you are placing your practice on a solid foundation for growing it, or simply maintaining it, depending on your goals.

 To start, look at the framework you have in place for your current marketing and promotion efforts. What type of infrastructure do you have in place now that supports your law firm’s financial goals and generates predictable revenue? If your plans and execution are on the hit and miss side rather than an actual system, now could be the perfect time to roll up your sleeves and create a blueprint for a sturdier “chair.”

 Creating your blueprint… First, you’ll want to identify the number of chairs that you’ll want to create. Each target audience (your ideal client groups) will need to have their own marketing chair to support it. For example, you may have three primary types of prospective clients that you can provide guidance to and best serve (effective workflow systems). You may even want to tap into a new target audience that you have not previously served but want to add to your practice repertoire.

 Once you’ve acknowledged each target audience, you’ll need to identify their needs and then customize your marketing message to meet each of their needs. Your marketing messages will be the seats for each of your chairs.

 Now that you’ve identified the services you want to provide, who you want to provide those services to and create their respective messages, you’re ready for the next step. You’ll create a stable base by creating the legs that will carry your marketing message out into your community and bring those prospective clients into your office. Some practices rely solely on word of mouth to bring the business in, which by the way, is a key “leg” to have in place, but having it as the only leg to stand on won’t sustain the practice day in and day out. Adding more legs to your approach will make a world of difference. Along with word of mouth referrals, look at what other ways you can get the word out about the work that you do. You can share your customized marketing messages through networking with clients and other professionals, advertising, direct mail, local media, social media online and community involvement. All of these steps can add much needed reinforcement that may be missing in your efforts.

 Finally you’ll want to execute these well-thought out plans and ideas. Calendar a daily, weekly or monthly reminder for completing these marketing “leg” activities to continuously spread the word about your law firm and services. The more exposure you have targeted at the right audience, the more likely you’ll hit your goals.

 With a good blueprint, the right tools, and consistent and deliberate execution, you can create the business you desire and deserve.

Susan Russel, Practice Building Consultant
Associate Director of Education
American Academy of Estate Planning Attorneys, Inc.
(800) 846-1555
www.aaepa.com

  • Author
  • Recent Posts
Susan Russel
Susan Russel
Practice Building Consultant
Susan Russel
Latest posts by Susan Russel (see all)
  • Turning Stalled Out Goals into Actions - May 12, 2022
  • 10 Time Management Tips: Creating Your Ideal Week - November 18, 2021
  • Best Advice from Our Parents - June 17, 2021
SHARE

Primary Sidebar

Subscribe to our blog

Recent Posts

  • Thoughts on Being a Personal Representative
  • Spring Summit 2022: Celebrating Friendship in the Lone Star State
  • Aging Parents and Estate Planning
  • How Do I Title Thee…Part I
  • Turning Stalled Out Goals into Actions

Categories

  • Academy Girl Friday (33)
  • Client Services (238)
  • Coaching (33)
  • Consumer Advantage (3)
  • Counseling (21)
  • Elder Law (5)
  • Estate Planning (922)
  • Estate Planning Documents (5)
  • Estate Planning Education (199)
  • Financial Analysis (3)
  • Financial Services (1)
  • General (20)
  • Law Firm Marketing (281)
  • Law Firm Net Revenue (7)
  • Law Firm Staffing (99)
  • Law Firm Technology (45)
  • Law Firm Web Tips (185)
  • Leadership (191)
  • Legal Education (646)
  • Marketing Tools (2)
  • Medicaid (1)
  • Member Services (1)
  • Owners Compensation (1)
  • Peak Performer Focus (1)
  • Practice Building Calls (1)
  • Practice Management (496)
  • SEO/Social Media Support (3)
  • Software (6)
  • Strategic Planning (9)
  • Uncategorized (15)

Footer

logo of American Academy of Estate Planning Attorneys

About Us

  • Meet the Team
  • Site Map
  • Legal Notice
  • Privacy Policy

Explore Our Services

  • Coaching
  • Estate planning software
  • Events
  • Legal education
  • Marketing
  • Web and SEO

Keep in Touch

Mon-Fri

9444 Balboa Ave. Suite 300

San Diego

(800) 846-1555

info@aaepa.com

Take Back Control of Your Business and Your Life

+

footer section | American Academy of Estate Planning Attorneys

© 2022 American Academy of Estate Planning Attorneys, Inc All rights reserved.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Don't sell my personal information.
Cookie Settings Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Save & Accept