We’ve all heard of the law firm calendar killer called Analysis-Paralysis… the act of studying until the wall paper curls and the landlord comes for the key. Well, a disease related to that one is what I call Marketing Perfection-itis, which is the act of tweaking and fine-tuning perfectly effective tools until they no longer resemble what you started with!
Once the fearless law firm leader has the data that proves a good marketing test is worthy of trying and makes the decision to move forward… there is a fine line to walk. Do you “ready-fire-aim” and get it out the door without enough thought and planning? Or do you sit there with a perfectly good client letter or presentation materials and rewrite each word or slide? Both of those choices are equally harmful to your estate planning practice’s health!
Both Analysis-Paralysis and Marketing Perfection-itis are signs of stalling. The very best thing to do is to be able to recognize when either of these conditions overtake efforts to move forward in your practice. You’ll notice them show up between the idea and the execution of just about anything.
Addressing the issue is not impossible! The real secret to a cure for these afflictions is the familiar, “to admit you have a problem is the first step toward recovery.” Be in open communication with a trusted person who can blow the whistle when they notice this sneaky little devil showing up for play. If you haven’t given someone permission to notice it… then chances are you’ll hear yourself defend that behavior to the death (of your practice) when someone tries to bring it to your attention.
One heavy-duty characteristic that successful leaders have in common—is execution. There is no fear or hesitation to execute once a decision is made. Where do you show up on the execution-meter?
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