Visual content can have a great impact on how search engines rank your site – but good pictures can also do much more than just give you a boost on Google. They can also help to increase your conversion rate, as more people who visit your site will be likely to reach out to you if you use images the right way. If you’re not sure about how to incorporate images into your website, blog, and social media sites, this simple guide can help you get started. Understanding the Value of … [Read more...] about Online Marketing Images Cheat Sheet
UX
Fundamentals of an Effective Website
According to the American Bar Association, 86% of law firms have a website. That’s a LOT of competition for your prospects’ attention! In order for your website to be an effective, lead-generating, marketing tool, you need to focus on the user experience, aka UX. A positive user experience can mean the difference between a web visitor becoming a client or clicking away to your competitor’s site. You need to draw people in, ensure they have a positive experience on your site, and keep them … [Read more...] about Fundamentals of an Effective Website
Enhance Your Website and Social Media Channels with Images
Visual content can have a great impact on how search engines rank your site – but good pictures can also do much more than just give you a boost on Google. They can also help to increase your conversion rate, as more people who visit your site will be likely to reach out to you if you use images the right way. If you’re not sure about how to incorporate images into your website, blog, and social media sites, this simple guide can help you get started. Understanding the Value of … [Read more...] about Enhance Your Website and Social Media Channels with Images
Elements of an Effective Website
In this day and age, simply having a website is not enough. Your site is competing with all of the other law firm websites out there, which means that a basic static site probably won’t attract the attention of very many prospects. You also need to focus on the user experience, aka UX. A positive user experience can mean the difference between a web visitor becoming a customer or clicking away to your competitor’s site. You need to draw people in, ensure they have a positive experience on … [Read more...] about Elements of an Effective Website
Is Your Law Firm Website Turning Away Prospects?
With recent surveys showing that 75 percent of consumers use the Internet to find companies to do business with, having an Internet presence is no longer optional. And having to compete with all of the other law firm websites out there means that a basic static site probably won’t attract the attention of many prospects. You also need to focus on the user experience, aka UX. A positive user experience can mean the difference between a web visitor becoming a customer or clicking away from … [Read more...] about Is Your Law Firm Website Turning Away Prospects?
