The one secret ingredient to successful law firm marketing is knowing the results you have gotten in the past… and you don’t want to just know ONE result, you want to know the whole story! It’s not uncommon for attorneys conducting a presentation for consumers to say, “the marketing didn’t work” when they end up with no new clients. It may or may not be true that the marketing didn’t work. Every number you track in the process between setting up the presentation to meeting with the client… has … [Read more...] about The Secret Ingredient
Early September is back to school time. Like so many families this time of year, my husband and I set out to get our kids ready for their first day of school. Part of me was disappointed that summer had flown by so quickly. However, it was definitely a time of excitement for the kids who were looking forward to seeing friends they hadn’t seen all summer, finding out which classes and teachers they would have and more importantly discovering which friends would be in their classes. Determined to … [Read more...] about School’s Back in Session! How Kids Can Teach Us Something About Organization
This is the time of year when we, in Member Services, have numbers on our minds. Odd numbers, round numbers, big numbers, and small numbers. In this case, we’re talking about financial numbers. Each year we review Members’ financials and compile them for our exclusive financial database meeting at our Spring Summit. On the review calls with participating Members, we look at a variety of benchmarks, business indicators and a host of opportunities their numbers reveal to us. Operating a business … [Read more...] about Numbers Talk, But Are You Listening?