Facebook’s advertising platform is based on an auction model, with pricing and delivery changing over time, based on an algorithm that determines who sees your ad, where and when they see it, and how much your ad costs. The algorithm analyzes a variety of factors, including your target audience, your budget, and perhaps most importantly, your goal for the campaign. Facebook Campaign Objectives When creating an ad campaign, one of the first things you’ll select is the campaign objective, … [Read more...] about Facebook Ad Objectives: What Every Law Firm Should Know
Social Media Marketing
How to Handle a Social Media Fumble in Your Law Firm
Social media sites make it easy to brand your business. Unlike traditional forms of marketing, social media marketing allows you to instantly communicate your message to your prospects. It is with this ease of use that can also get you into a PR nightmare. Would you know what to do if someone in your office makes an offensive or inappropriate social post? More importantly, how do you react if someone in your social network sees that post and reports you? It’s time you learn the Social Media … [Read more...] about How to Handle a Social Media Fumble in Your Law Firm
