You’ve got an important job. You’re helping to shape the futures, the legacies of businesses and families. There is a lot riding on your expertise. How on earth are you going to have time and energy to produce content? It might be more simple than you think. This is awesome, because it’s more essential to your online success than you can imagine. Block Off Time Start the first hour of every work week working on your content. Before you jump into consultations, before you prepare documents, … [Read more...] about How Even the Busiest Attorneys Make Time for Content Marketing (and Why They Should!)
We spend lots of time, energy, and money on content. (And for good reason, too!) It’s imperative that all that content we create is on point. This means that content for content’s sake isn’t a good thing. If you aren’t writing with intention, writing for the people who will actually make a difference for your business, then you’re wasting much more than time. When you are writing for your ideal clients, however, the results are stellar. Why blogs are important Hands down one of the biggest … [Read more...] about Are You Writing for the Right Person?
You have a Facebook profile. I have a Facebook profile. My grandma has a Facebook profile. Guess what? Your clients are on social media, which means that you need to be too. Let’s chat a bit about who is on social media and where you can find them. (Hint: everyone is on social media.) Google + While most individuals don’t pay much attention to Google +, it’s one of the “big four” social media platforms for a very good reason. Who do you think pays attention to posts on Google +? Well, for … [Read more...] about Are My Prospects Getting Social?
Content is an essential piece to any successful marketing program, but there’s certainly a right and a wrong way to go about it. Too many times, firms get sidetracked with other priorities and the result is content that’s more likely to make prospects grimace than to attract them and convert them into paying clients. Here are five surefire ways to turn your prospects away with your content. Talk about yourself and your services It’s not uncommon to revert back to your merits when you … [Read more...] about 5 Surefire Ways to Turn Away Prospects with Your Content