Google’s algorithm weighs a host of factors when determining which sites to rank at the top, so it makes sense that it wants a comprehensive overview of the sites it recommends through its algorithms. Establishing a Google My Business page on their platform and consistently publishing posts is an easy opportunity to help Google become more familiar with your law firm. Google Posts allow you to connect with existing clients and prospects by posting different types of messages to your law firm … [Read more...] about Google My Business (GMB) Posts & Your Law Firm
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Securing Your Law Firm’s Facebook Page
Earlier this week, Facebook disclosed a security breach, the largest in the company’s history, which compromised 50 million accounts. With all of the recent cyberattacks in the news, it seems like the Internet has truly become the new wild, wild west. When considering the issue of Internet security for your law firm, you likely think in terms of nefarious strangers attempting to hack your website and social media accounts. To protect yourself, you make use of firewalls and security software, … [Read more...] about Securing Your Law Firm’s Facebook Page
How to Keep Your Law Firm Content at the Top of Facebook’s Newsfeed
Recently, Facebook announced a change to the algorithm that determines what a user sees in their newsfeed, now emphasizing content shared by family and friends over posts from law firms, news organizations and other company pages. In his Facebook post, CEO Mark Zuckerberg explained, “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” With posts … [Read more...] about How to Keep Your Law Firm Content at the Top of Facebook’s Newsfeed
