One of the best tools for any attorney is a relevant and authoritative blog that’s loaded with useful information directed to potential clients in need of his services. Creating and maintaining a law firm blog can have a significant impact on your firm’s bottom line by: Driving traffic to your website Increasing your search engine ranking Positioning your firm as an industry leader Developing client relationships Though it can be a powerful marketing asset, writing an engaging, … [Read more...] about Overcoming the Top 3 Legal Blogging Challenges
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Make Your Blog Sparkle and Shine in the New Year – Part 2
In my last post, I gave you five tips about preparing your blog so that you can maximize its reach, effectiveness and visibility. Organization is key to a well-maintained blog, but the most important element is content. Content makes or breaks a blog. As you celebrate the New Year with friends and family, remember that, like the best holiday parties, the best blog content is authentic, unique, entertaining and interesting. Here are some tips on how to vary your blog posts to keep … [Read more...] about Make Your Blog Sparkle and Shine in the New Year – Part 2
Make Your Blog Sparkle and Shine in the New Year – Part 1
Are you thinking about your blog strategy for 2013? From determining post topics to scheduling frequency to back-end tools, there are numerous elements that will affect how successful your blog can be. If you are starting from scratch, or hoping to increase readership and visits to your existing blog, the number of factors involved in jump-starting and maintaining a blog can seem overwhelming. This is especially true for professional service firms, despite the fact that the benefits of … [Read more...] about Make Your Blog Sparkle and Shine in the New Year – Part 1
