A conversion happens when visitors to your website complete a desired action that you want them to take. On your law firm website, that could mean downloading a piece of content, registering for a seminar, filling out a Contact Us form, or even calling your office. Your conversion rate is a simple calculation: the total number of visitors to your site, divided by the number of visitors who act. Conversion rates vary widely by industry. What’s a Good Conversion Rate? Across all … [Read more...] about 4 Quick Tips for Optimizing for Increased Conversions
Optimizing
4 Quick Tips for Optimizing for Increased Conversions
A conversion happens when visitors to your website complete a desired action that you want them to take. On your law firm website, that could mean downloading a piece of content, registering for a seminar, filling out a Contact Us form, or even calling your office. Your conversion rate is a simple calculation: the total number of visitors to your site, divided by the number of visitors who act. Conversion rates vary widely by industry. What’s a Good Conversion Rate? Generally, a 12% … [Read more...] about 4 Quick Tips for Optimizing for Increased Conversions
5 Strategies for Optimizing your Facebook Fan Page
We all know Facebook can be a great tool for engaging with customers and prospects, but did you know it can also help your search engine rankings? If optimized for search, your Facebook page can show up in organic search results, right alongside your website, blog, and YouTube channel. Here are some quick updates you can make to improve your Facebook page visibility: 1. Use keywords Search engines read your fan page in much the same way they read a regular website, so there are particular … [Read more...] about 5 Strategies for Optimizing your Facebook Fan Page
