Let's face it.... there's nothing very sexy about financials. It's a topic that most business owners roll their eyes at and resist having to deal with. Admittedly, if I were in the accounting department of any company, that company would be in serious trouble. I hate numbers so much that I'd do anything to avoid them. It wasn't until about 15 or so years ago that something changed for me. I started looking at the P&Ls for Academy Members on some of our coaching calls. Turns out those … [Read more...] about How Do You Grow a Practice? Let Me Count the Ways….
As business owners, MONEY is always top of mind – you have revenue goals, actual profits and sales, average fees, marketing expenses, costs per client, revenue per employee… really, the list of numbers is endless. While not being a number lover myself, I am intrigued by the story that numbers tell. Numbers also tell us other stories, such as our productivity level, marketing effectiveness, retention percentage, and more. Numbers can be our friend if we allow them to be, helping us reach those … [Read more...] about Maximize Your Marketing Budget: 4 No Cost Ways to Increase Revenue