People buy from those they know, like and trust, so your first 3 steps should focus on those elements. Obviously, people need to know you exist before they can start a relationship with you. That means you should consider all the ways you can put your firm image and message out into the community. There is an endless list of strategies to be visible, but some of the most effective are: Having a 1st page ranking on the search engines. Google, Yahoo and Bing, both on the organic and Local Places … [Read more...] about Step by Step Marketing – Part 2