Recently, Google announced yet another upcoming update to search rankings, known as the Page Experience signal. The page experience signal consists of several previously known ranking factors such as whether a site is mobile-friendly and if HTTPS-security is implemented, along with something new called “Core Web Vitals.” The goal of the update is to improve the way the Google evaluates the overall experience a user has on a webpage. Core Web Vitals are metrics that seek to reward sites that … [Read more...] about Required Law Firm Website Updates: Are You Ready for Google’s Latest Algorithm Update?
Millions of customers use local search every day to find law firms and other businesses right in their own communities. You can help increase your chances of getting found by these potential clients by implementing some simple Local Search Engine Optimization (SEO) techniques. Establish and Optimize Your Google My Business Profile Google My Business (or GMB) is a business listing that includes information about your law firm, like other directory listings, such as Yelp or Yellow Pages. … [Read more...] about 4 Quick Tips for Improving Your Local Search Rankings
Management of your law firm’s directory listings and legal profiles is vitally important to ranking highly in local search and one of the most important directories in the legal niche is AVVO. AVVO, now part of the Martindale, Nolo, and Lawyers.com brand, is an online platform where consumers can search for attorneys, research their backgrounds, and obtain answers to legal questions. With over 8 million visitors to their directory every month, AVVO is indeed a major player in online marketing … [Read more...] about AVVO’s Impact on Your Law Firm
According to Google, 97% of consumers search online for local businesses. As an attorney looking for local clients, local SEO should be part of your online marketing strategy. When your prospects perform an online search, the results are significantly influenced by their physical location, even on queries where they don't specify a location. Firms that focus on local SEO techniques will be listed among the coveted Local Organic Results and can attract highly targeted traffic to their local … [Read more...] about 7 Tactics for Improving Your Law Firm’s Local Search Rankings