While Google has always continuously tweaked its algorithm, making hundreds of changes each year, these last six weeks have been especially volatile in the SEO (search engine optimization) industry. Some major updates were made to both the core and local algorithms, other updates were reversed, and many websites saw drastic changes in both rankings and traffic. Meet BERT BERT (aka Bidirectional Encoder Representations from Transformers) is a new core algorithm update that leverages machine … [Read more...] about Everything You Need to Know About Google’s Latest Algorithm Updates
Farewell Google+
In December 2018, Google announced they were shutting down Google +, their social networking platform, due to low usage. Launched in 2011, it was meant to be a social layer across all of Google’s products, an alternative to Facebook for businesses. However, Google+ was never able to garner a mass audience and was broken into separate products in 2015. While the initial shutdown was scheduled for August 2019, the shutdown has been moved up because of a second security breach. You can now … [Read more...] about Farewell Google+
Utilizing Google To Its Full Potential
These days our access to information is so efficient we’ve started to take it for granted. I read one blog mention that if they could describe to a person from the 1950’s something telling about our generation, they would say, “I hold in my hand a device with access to the greatest knowledge bank in the history of human existence, and I use it mostly to look at videos of cats.” I’d like to think I use the internet for more intellectual pursuits, but I don’t kid myself. I love pictures and videos … [Read more...] about Utilizing Google To Its Full Potential
10 Google Tips for Lawyers
How many hours each day do you spend online? And how much of that time is spend using Google? Google has become so pervasive that most of us probably use it on a daily basis. But if you’re only using it to do general searches – typing in a phrase and then sifting through the mountains of results that pop up, then you’re not searching as efficiently as you could. Here are a few ways to make your Google searches quicker and more effective: Searching for an exact phrase? Just put the phrase … [Read more...] about 10 Google Tips for Lawyers
