Search engines are becoming increasingly sophisticated, but their goal continues to be delivering the best search results for each individual searcher. To deliver that best answer, search results are becoming more and more personalized, based on hundreds of factors, including the searcher’s location, search history, other sites they’ve visited, and social media activity. Having access to that data and using it to analyze your site’s traffic is powerful. Knowing how many and what type of … [Read more...] about Online Marketing & Metrics That Matter
