For a long time, estate planning lawyers relied on the general senior market for the basis of their business. In truth, though, there are many other viable markets out there. So many, in fact, that it’s impossible to truly do a good job if you try to focus on all of them. It’s important to choose a few markets to focus on and stay in those markets long enough to establish yourself. Just as dangerous as spreading yourself too thin is jumping from focus to focus before you’ve had a chance to make … [Read more...] about Which Markets Are You Targeting?
