You’ve built your firm website, sent out the mass emails, stayed on top of SEO, and maybe even invested in online ad placement. But what if there was a way to put your firm’s information and even breaking news directly into the hands of your target audience on a regularly scheduled basis? The answer is a Direct Mail marketing strategy. You may be thinking, “Snail mail? Is 2018 ready for such technology?” Absolutely, and allow me to share some reasons why your firm may be missing out on an … [Read more...] about You’ve Got Mail!
For over 10 years now, many estate planning attorneys nationwide that have used highly targeted direct mail to promote their seminars have realized it is a very effective and profitable way to approach and actually get in front (face to face) with that very sought-after, but guarded, 55+ year old audience. Millions of individuals in that age range have financial resources and assets that they need to protect, but many of them are skeptical, they procrastinate and need more education in order to … [Read more...] about New Seminar Invitation Helps You Brand and Grow Your Business
If you attend any big direct marketing conference, the largest being DMA (Direct Marketing Association) held annually in Chicago, you will see hundreds of exhibit booths and towering structures featuring the latest innovations in printing technology using digital imaging and personalization. Yes, printing nowadays has taken enormous leaps into very advanced variable messaging. They were forced to make those leaps in today’s saturated messaging environment. Here’s why… the mail packaging and the … [Read more...] about Add Impact to Your Message Using the Power of “Personalized” Direct Mail
True direct marketers will tell you and prove to you that there is no better media to specifically target your ideal audience within a 20-mile radius of your office than Direct Mail. Think about it, homeowners go to their mailbox an average of 6 times a week. The odds are that you will only have to compete with 3 to 5 other messages and offers on any given day that your mail arrives at their home. In comparison with Radio, TV, social media, and the Internet, you compete with hundreds of ads, … [Read more...] about Don’t Let Your Direct Mail Promotions Fall into that Junk Mail Pile
You’d have to be living under a rock to not notice how rapidly social media has grown. Over the past several years, many financial professionals thought that by diverting their marketing dollars to creating a social media strategy – including company pages on Facebook, blogging, eblasting, and banner ads – in the hopes of saving money while garnering motivated prospects. Unfortunately for them that bet didn’t pay off as well as they would have wanted. Why? Because there are certain subjects and … [Read more...] about Epsilon Survey Reports: Prospects Prefer Direct Mail: Social Media, blogs, emails and banner ads are considerably less trusted
Epsilon Targeting, the leading provider of consumer information for targeted marketing solutions, recently released the 2011 Channel Preference Study, which shows that through economic turmoil, technology advances and channel proliferation, direct mail continues to deliver as consumers' preferred means of receiving marketing messages.The 2011 research shows that despite direct mail's reputation for being “old school” or expensive, it is the top choice of U.S. consumers for the receipt of brand … [Read more...] about Is Direct Mail “Old School”?