Imagine having your clients rave about the experience at your law firm one month after their visit. I know it is possible because I am still telling everyone I know (and all of my friends on the internet reading this blog) about the Academy’s Fall Summit hotel. Hopefully by sharing my experience, you will be able to think of ways you can wow your clients when they visit your office. I had the pleasure of planning the Academy’s 2019 Fall Summit at the Coronado Island Marriott Resort & Spa. … [Read more...] about Lessons in Customer Experience
Customer Experience
Run the Client Experience Marathon with Email Marketing
You’ve surely heard the adage that attorneys make the worst defendants (the same way that doctors make the worst patients). It seems service professionals often have a difficult time putting themselves in their clients’ shoes. Without being able to think like a client, see like a client, feel like a client and walk through the buying cycle like a client, missteps can occur. You have to thoroughly understand the customer experience in order to successfully market to and win new clients. Your … [Read more...] about Run the Client Experience Marathon with Email Marketing
