A conversion happens when visitors to your website complete a desired action that you want them to take. On your law firm website, that could mean downloading a piece of content, registering for a seminar, filling out a Contact Us form, or even calling your office. Your conversion rate is a simple calculation: the total number of visitors to your site, divided by the number of visitors who act. Conversion rates vary widely by industry. What’s a Good Conversion Rate? Generally, a 12% … [Read more...] about 4 Quick Tips for Optimizing for Increased Conversions
CRO
Keys to Increasing Your Law Firm’s Conversion Rate
Getting visitors to your website is a great thing, and driving traffic to your site is the primary reason you produce great content and work so hard at search engine optimization. The more eyes that see your site, the more well-known your brand becomes and the greater the chances of connecting with people who could be potential clients. Of course, getting a lot of potential clients to come to your site isn't going to actually do anything for your bottom line. Since your goal isn't just to … [Read more...] about Keys to Increasing Your Law Firm’s Conversion Rate
