Getting visitors to your website is a great thing, and driving traffic to your site is the primary reason you produce great content and work so hard at search engine optimization. The more eyes that see your site, the more well-known your brand becomes and the greater the chances of connecting with people who could be potential clients. Of course, getting a lot of potential clients to come to your site isn't going to actually do anything for your bottom line. Since your goal isn't just to … [Read more...] about Keys to Increasing Your Law Firm’s Conversion Rate
As most estate planning attorneys know, if the government is thinking of closing a loophole, it probably means it is an effective strategy. In this case, the Obama Administration is proposing to close the so-called “backdoor Roth IRA” loophole. A Roth IRA can be a particularly attractive device because, unlike a traditional IRA, neither the funds nor the growth thereon are taxed upon withdrawal. Also, there are no required minimum distributions during the lifetime of the contributor. After … [Read more...] about Closing Loophole?
Last week, the Academy concluded “Law Firm Online Marketing,” our most recent eLearning training module. Over the course of six sessions, we discussed integrating online and offline marketing strategies, SEO basics, the components and best practices of Content Marketing, the “dos and don’ts” of listing your law firm online, social media, and much more. The common thread that ran through all of our sessions was the need to measure progress and analyze results, regardless of your specific … [Read more...] about Measuring Your Law Firm Online Marketing Success