Almost all businesses now incorporate Facebook and other social media sites in their complete marketing plan. Some may blend those efforts with their tried-and-true efforts that have worked for years, while other business owners are still young enough that they can't possibly remember a time when the words “social media” weren't part of a strategic and successful marketing campaign. Because social media, in many ways, is still in its infancy, there are bound to be a few hiccups along the way. … [Read more...] about Facebook Contests & Promos: Is Easier Better?
Yesterday, LinkedIn announced that enhanced Company Pages are now available for all account holders. These newly designed pages can make it easier for prospects to find, follow and engage with your firm. Firms are now able to highlight important content with the new Featured Update function, which promotes selected content to the top of their Company Updates stream. Other new Company Page features include: The ability to add a cover-style image that represents your firm/brand A content … [Read more...] about Big Changes to LinkedIn Company Pages Arrive