Content is an essential piece to any successful marketing program, but there’s certainly a right and a wrong way to go about it. Too many times, firms get sidetracked with other priorities and the result is content that’s more likely to make prospects grimace than to attract them and convert them into paying clients. Here are five surefire ways to turn your prospects away with your content. Talk about yourself and your services It’s not uncommon to revert back to your merits when you … [Read more...] about 5 Surefire Ways to Turn Away Prospects with Your Content
