If you have an email marketing program through an ESP (email service provider) you have access to powerful analytics, and you should pay attention to this data every time you send an e-news. Why? Because it helps you develop better email programs, although you have to know what to look for and how to act on the data you receive. Email marketing analytics focus mainly on things such as open rates, click-throughs, bounces, and spam reports. For example, the average open rate, or percentage of … [Read more...] about Email Marketing: Pay Attention to Your Analytics
