Zapier is a web service that automates data flow between web apps, including MailChimp, Salesforce, Actionstep, Microsoft, and Google. Think of it as a bridge that can connect the various programs and tools that your law firm uses. What this means is that you can create an automated “Zap” that is triggered by some event in a program (app), and then send information to a different app. Imagine building a Zap that triggers when a user completes a form on your web site and automatically sends you … [Read more...] about Improve Efficiency in Your Law Firm with Zapier
When I first thought about what to write for this blog, I thought given the timing (Thanksgiving holiday) I’d write about what I’m thankful for and what others on my Academy team are thankful for. I quickly learned that many of their answers were similar thus making for a very repetitive blog post. So, I decided to change direction and do something a little more light-hearted and asked them a different question: what smartphone apps are you most thankful for? Yeah, we don’t NEED apps, but they … [Read more...] about 11 Apps We’re Thankful For
“There’s an App for that.” We’ve all heard these words before and maybe even said them a time or two. Apple coined the phrase in their 2009 iPhone 3G commercial, and it stuck. The thing is, it’s true! If you can think of a need you have on your Smartphone or tablet, there’s most likely an app that can do it for you -- and if there’s not, there might be some money in it for you if you can create it! We use apps in our daily life for everything from entertainment to news and keeping our lives … [Read more...] about There’s an App for That
Almost all businesses now incorporate Facebook and other social media sites in their complete marketing plan. Some may blend those efforts with their tried-and-true efforts that have worked for years, while other business owners are still young enough that they can't possibly remember a time when the words “social media” weren't part of a strategic and successful marketing campaign. Because social media, in many ways, is still in its infancy, there are bound to be a few hiccups along the way. … [Read more...] about Facebook Contests & Promos: Is Easier Better?