The most persistent challenge seminar marketers face is converting attendees to appointments. However, there are some effective conversion techniques for advisors who are committed to building their book of business through seminar marketing. As you come to the end of your presentation, your attendees are most likely waiting for a high-pressure sales pitch. This is when your conversion strategy takes shape. To alleviate their growing anxiety, consider adding a slide titled, “Let’s Get … [Read more...] about Converting Seminar Attendees to Appointments
