About Sanford M. Fisch
info@aaepa.com Believing that law is both a rewarding business and a noble profession, Sanford has dedicated himself not only to honing his own legal and technical expertise, but also to helping other attorneys improve their skills and businesses. His ardent desire and deep commitment to helping fellow attorneys drove him to co-found the American Academy of Estate Planning Attorneys. Today, Sanford continues to serve as Chief Executive Officer at the Academy. He is responsible for collaborating on the strategic direction of the Academy as well as building alliances with other organizations which provide resources to Academy Members. He oversees the Accounting, Operations, Education, Member Services and Recruiting departments. By constantly seeking simpler, better and more effective ways of doing things, he continues to make a real difference in the Academy, Member Law Firms, in the lives of families, and the way estate planning law is practiced in the United States. In 2010 Sanford was able to share his expertise with attorneys across the nation and around the world with The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It. He co-authored the book with Academy co-founder Robert Armstrong and small business guru Michael Gerber. The E-Myth Attorney combines Gerber’s small business expertise with the knowledge and wisdom of two highly successful attorneys. Sanford and Robert explain the importance of systems and working on the business so attorneys are able to have a work-life balance.