About Lillian ValdezLillianv@aaepa.com
Lillian is the Practice Leadership Coach for Academy. Lillian coaches on all aspects related to setting and accomplishing their business goals. Strategic planning is a cornerstone of this coaching and includes guidance on creating a mission and vision for their firm, as well as setting short-term and long-term goals. Lillian is committed to and works directly with the Practice Building Consultants to guide members on creating a marketing plan to achieve their goals and reach unprecedented success. Members also rely on her advice for various strategic business decisions, such as staffing, compensation, consultation skills, expansion, partnerships, and other leadership oriented topics. She also enjoys the creative aspects of her role which include creating new training programs, marketing and advertising materials, and other resources for the benefit of the membership.