Integrated Marketing The Academy’s Greatest Hits Free Eight-Session Training Course Presented by The American Academy of Estate Planning Attorneys SESSION FIVE OF EIGHT Integrated Law Firm Marketing This session is presented by Robert Armstrong, Academy president and co-founder, and co-author of The E-Myth Attorney with Sanford M. Fisch and Michael Gerber. An acclaimed speaker and seminar leader on topics that include legal marketing, Armstrong discusses how to successfully market your firm. The key to successful marketing is self-promotion. In this course, you'll learn how to make prospective clients aware of your firm, and how to become their go-to source for all their legal needs. Another key component of marketing is attaining clients. This session will teach you how to target your audience based on their lifestyles -- where they live, how they spend their time, where they vacation, and much more. With a successful marketing plan in place, you can enjoy increased revenue, growth and client retention. Armstrong will walk you through the science of successfully marketing your firm to achieve your goals for revenue, business growth, client retention, and more. In addition to the course discussion, he'll outline the Academy's exclusive Six-Step Family Legacy Wealth Planning System -- a basic, easy-to-understand plan that will exceed your clients' expectations and place you a cut above other firms. THANKS FOR COMPLETING THE COURSE! As a bonus for completing this session we will give you a COMPLETE SET of each of the Academy's "11 ESSENTIAL SYSTEMS FOR YOUR LAW FIRM" reports. If you would like this set, please email firstname.lastname@example.org and provide us the mailing address. These reports are made available to you free of charge, we'll even cover the shipping! What our Members are saying: "I've been a member since 1993. Over the years, I appreciate all the support I receive not only from the Academy staff but also the members of the Academy and the systems they've developed and the educational marketing programs have been excellent. For that, I'm extremely thankful and hope to remain a member forever." Illinois Member Since 1993 Sign Me Up for the FREE Consultation © 2016 American Academy of Estate Planning Attorneys. AAEPA, Inc. All Rights Reserved.