We have entered full-force event planning mode at the Academy these couple of months as we are gearing up for our annual Spring Summit the first week of May in Atlanta, Georgia. Although putting on an event can be lot of work, the outcome is often well worth the effort. In a world of heavy digital interaction, live events are a valuable way for businesses and firms to engage with their clients and prospective customers while creating ties within the community. It doesn’t hurt to be an event … [Read more...] about Client Events: Maximize Returns in 5 Steps!
You’ve worked hard to establish your practice; If you’re anything like our Academy Members, you have vigorously studied your area of law, accumulated valuable experience, and are on the path to creating a lasting legacy through your dedication to helping clients and investing in your firm. Maybe you’ve done some marketing and made efforts to engage both prospects and centers of influence, but now it is time to take things to the next level by becoming a co-author. Sounds like too much work for a … [Read more...] about Put Your Name on the Cover! Benefits of Becoming a Co-Author
The Holidays are officially upon us! With all the additional food and fun, comes increased time spent around friends, family and people in general. Although we look forward to sharing quality moments with those we care about, some interactions may at times be a bit overwhelming. Whether it’s the mother-in-law who is less than subtle with her critiques, or the hoards of shoppers who seem to be oblivious to their surroundings, it can be easy to give in to the stress and tension that the holidays … [Read more...] about Have a Merry Mindset
As the workforce evolves, we hear more and more about companies incorporating fun, games, and leisure into the office. The benefits of having fun at work are numerous, and research shows that taking time to plan activities in the workplace may even increase productivity! A study called It Pays to Play, commissioned by BrightHR, found that companies that dedicate time for fun at work saw reduced absenteeism, a more positive and energized workforce, and instilled greater sense of community and … [Read more...] about Play Your Way to a Great Workday
You’ve built your firm website, sent out the mass emails, stayed on top of SEO, and maybe even invested in online ad placement. But what if there was a way to put your firm’s information and even breaking news directly into the hands of your target audience on a regularly scheduled basis? The answer is a Direct Mail marketing strategy. You may be thinking, “Snail mail? Is 2018 ready for such technology?” Absolutely, and allow me to share some reasons why your firm may be missing out on an … [Read more...] about You’ve Got Mail!
Worry, it’s something that we all experience through all walks of life. Whether it’s a fleeting doubt, such as “did I lock the front door?” or a persistent anxious thought that keeps you awake night after night; worry is rarely a feeling that we appreciate. But why is it that we find ourselves worrying over problems that we may have no control over, or are perhaps not even based in reality? The answer is far more biological than one may think. D Psychologist and Neuroscientist Mark Richard … [Read more...] about Why Worry? It’s in Our Nature