As difficult as it may be to believe, today is December 12th and we’re only 12 days away from Christmas Eve and the first night of Hanukkah! While this may be a really busy time of year personally, many offices are quieter, with fewer appointments and client meetings. If that’s the case for your law firm, why not make productive use of the time and ramp up your online marketing game for 2017?
Whether it’s your website that needs attention, your local search rankings, or your social media presence, we’ve had you covered this year, so let’s look back on 12 actionable strategies that you can immediately implement before the New Year.
5 Ways to Make Your Law Firm Website the Best Site It Can Be – Virtually every law firm has a website now, so standing out from the crowd and separating your site from the pack has become more of a challenge than ever. This year, resolve to make your site the best it can be.
Google has strengthened its Mobile-Friendly Ranking Signal. Again. – With more than half of Google searches currently taking place on a smartphone or other mobile device, now is the time to meet with your webmaster or hire a web developer to ensure that your site is mobile – and prospect – friendly!
Live Chat and your Law Firm – Implementing Live Chat software on your law firm website is an excellent way to communicate in real time with your prospects and immediately engage with them before they click away and it’s a feature that consumers love!
Email Marketing: the Path to Increased Conversions – Successful email marketing involves the creation of an integrated campaign where you stay connected with current and potential clients in a way that encourages clients to use your services or recommend you to their friends.
Amp Up Your Online Event Marketing – Integrating a simple, strategic online marketing campaign before, during, and after your next event can help get people to notice and register, making your next seminar or client event a great success.
Easy Ways to Improve your Local Search Rankings – Each month, there are approximately 7 billion unique local searches done on Google in the U.S. Many of those represent prospects in your local community looking for the very services you offer. You can improve your visibility in the local search rankings by taking a few easy steps.
Making Avvo Work for You – Avvo can be a powerful marketing tool for attorneys, regardless of your specialty. The more committed you are to keeping your profile updated and making contributions to the discussions and consumer questions, the more success can be found on the Avvo platform.
Six Link-Building Mistakes That Could Damage Your SEO Strategy – Search engines will detect when you have natural links that make sense on high quality sites and reward for your efforts with higher rankings and more conversions.
10 Tips for Effectively Using Video in your Social Media Marketing – Video continues to be one of the most powerful marketing tools available to law firms. With the number of viewers growing exponentially and the new video features now available on virtually every social media platform, adding video to your social media marketing is a great way to reach and engage with a significant audience.
Facebook Audience Optimization – Using Facebook to make connections should be a part of every smart online marketing strategy. Posting engaging content that encourages sharing is just the start of making effective use of Facebook. Facebook now has a new tool, Audience Optimization that allows you to better engage your audience and improve the relevancy of the content that you post.
5 Actionable Tips for Improving Your LinkedIn Presence – LinkedIn has become the fastest growing social network out there, far outpacing Facebook and Twitter. Savvy attorneys recognize the social media platform’s powerful potential as a marketing tool. Done right, you can leverage LinkedIn to establish yourself as an authority in your field, develop valuable professional relationships and turn your profile into a lead generating machine.
Stop Googling Yourself and Start Accurately Measuring Your Online Marketing Success – Start measuring important metrics to find what’s working and where you can improve when it comes to online content efforts.
By investing some time in a few of these strategies over the next couple of weeks, your law firm’s online efforts are sure to be merry and bright.
Happy holidays!
Rita Chaires
Director, Web and Online Marketing Services
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
www.aaepa.com
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