How do you, as business professionals who are dependent on face-to-face meetings, establish credibility and trust in a society that develops first encounters online? What can attorneys who haven’t embraced the digital era do to start making the web work for them?
You need to understand and embrace social marketing, develop a strategy and integrate it with your other marketing tactics.
Online social networking is a form of social media used for interacting with other individuals or groups with common interests. These interests can be dating, sports, education, professional networking or entertainment. Today, word of mouth marketing takes place on social networks and is called social media marketing. The object of social media marketing is to get people to recommend you to friends, family and co-workers.
That said, once you are ready to embrace social marketing, you need to develop a strategy and be engaged. You can’t simply set up Google+, LinkedIn, Facebook or Twitter profiles and expect people to come to you. It’s crucial to be an active participant. In order to create awareness, you must reach out and ask people to connect with you. You also need to have a consistent voice. Content is king. It’s important to post, comment and interact consistently.
The more active you are on social media, the more you will establish that you are a credible person who has a personality, is a thought leader and a subject matter expert.
As a seminar marketer, having an active and up-to-date presence on the web is CRITICAL to your long-term seminar marketing success!
Jorge Villar is President of Response Marketing Excellence 360 (RME360), with more than 26 years of direct marketing experience, he is known in several industries for his ability to create mail packages that garner the highest response rates. He is responsible for the Seminar Success program that for the last 17 years has accounted for more than 65% of the events being held in the nation, with over 17 million individuals making reservations. Mr. Villar has also been very successful marketing to physicians and business owners regarding Succession Planning and Asset Protection. RME 360’s marketing programs are presently being utilized by over 10,000 clients, including: top producing financial advisors, estate planning attorneys, large financial organizations, health care organizations, franchises, universities and many other industries. Mr. Villar is a frequent key note speaker at national financial symposium and marketing training conferences.
Academy Guest Blogger
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
www.aaepa.com
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