We are pulling together THE ACADEMY’S GREATEST HITS—1993 through 2013. There are eight courses that we’ll be offering to non-members at no charge during our 20th year, (members feel free to sign up and review!).
Each week we’ll give you the summary of ONE course. You can begin the course any time you want. Once you register for the series of sessions, the courses will be delivered to you one at a time over an 8-week period.
Looking back over the past 20 years that the Academy has virtually invented the services, coaching, marketing, legal education and legal documents estate planning attorneys deserve to build their practices with has been fun and exciting. We’re honored to make these sessions available in an effort to celebrate our two decades of support with attorneys in every state!
YOU ONLY NEED TO REGISTER ONCE (If you previously registered for this course, you were already added to the class schedule. No need to register again.)
Session 1: Presented by the Academy’s first keynote speaker, Michael E. Gerber, author of The E-Myth, Why Most Small Businesses Fail and What to Do About It
Session 2: Top 10 Estate Planning Legal Questions (and Answers) from Attorneys Nationwide, Steve Hartnett, Academy Associate Director of Education
Session 3: Mastering 1st Consultations – Controlling the Economy in Your Conference Room, Sanford M. Fisch, Academy CEO
Session 4: Required Technology for Law Firms Today, Rita Chaires, Academy SEO and Social Media Manager
Session 5: Integrated Law Firm Marketing, Presented by Academy Co-Founder and President, Robert Armstrong
(2.5 hour video session, with slide images, MARKETING)
Here is another session that you shouldn’t miss out on! The core philosophy at the Academy is to market then repeat what works and stop doing what doesn’t. There is a specific way of executing on marketing that allows you to do just that!
To start with… what do you know about your target prospective clients? Do you know where they live, shop, or vacation? How old are they? What do they have in common with each other?
This Academy System, presented by Academy President and co-founder, Robert Armstrong, discusses how to identify your target market as well as how to determine the lifetime value of a client. Additionally, Robert outlines the Academy exclusive 6-Step Family Legacy Wealth Planning System that creates a transformational experience for your clients making you stand out against other law firms. The goal of marketing your law firm to prospective clients is to allow them to get to know you, like you, and trust you. Robert will walk you through the science of successfully marketing your firm to achieve the goals you set regarding revenue, business growth, client retention, and more.
Stay tuned, we’ll feature another session soon! We hope you enjoy the series and share the registration link with the attorneys you feel would get the most out of this instruction.
Chief Operating Officer
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
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