We are pulling together THE ACADEMY’S GREATEST HITS—1993 through 2013. There are eight courses that we’ll be offering to non-members at no charge during our 20th year, (members feel free to sign up and review!).
Each week we’ll give you the summary of ONE course. You can begin the course any time you want. Once you register for the series of sessions, the courses will be delivered to you one at a time over an 8-week period.
Looking back over the past 20 years that the Academy has virtually invented the services, coaching, marketing, legal education and legal documents estate planning attorneys deserve to build their practices with has been fun and exciting. We’re honored to make these sessions available in an effort to celebrate our two decades of support with attorneys in every state!
YOU ONLY NEED TO REGISTER ONCE (If you previously registered for this course, you were already added to the class schedule. No need to register again.)
Session 1: Presented by the Academy’s first keynote speaker, Michael E. Gerber, author of The E-Myth, Why Most Small Businesses Fail and What to Do About It
Session 2: Top 10 Estate Planning Legal Questions (and Answers) from Attorneys Nationwide, Steve Hartnett, Academy Associate Director of Education
Session 3: Mastering 1st Consultations – Controlling the Economy in Your Conference Room, Sanford M. Fisch, Academy CEO
Session 4: Required Technology For Law Firms Today, Rita Chaires, Academy SEO and Social Media Manager
(1 hour audio session with slide images, TECHNOLOGY)
Of course Law Firm Technology requires complete coordination with hardware, software and websites, but attorneys also need an intense focus and marketing results with Search Engine Optimization and Social Media! One slice that is new to many attorneys is how to coordinate your marketing so it really focuses on your online presence as well as social media participation.
If you can’t be found online, you’re pretty much dead. SEO and Social Media is no longer optional. So many “experts” are available for hundreds of dollars a month just to give you HOPE that you can actually delegate this aspect of your firm. We believe you can delegate various tasks and even outsource them, but if you don’t understand what needs to be done—you will not know whether the money you spend doing it is working… or not.
There are simple things your staff could add for a daily or even weekly touch that can make a big difference. Attorneys and staff are encouraged to listen to this audio session together.
Stay tuned, we’ll feature another session in the next few weeks! We hope you enjoy the series and share the registration link with the attorneys you feel would get the most out of this instruction.
Chief Operating Officer
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
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