The Academy recently announced a new coaching model for members consisting of 11 Training Courses. Each course has a series of classes, and the subjects focus on major practice building systems and marketing strategies. They range from Strategic Planning to Marketing Planning to Staffing to Public Seminar Marketing, and more.
This platform expands on the coaching from the Practice Building Consultants by providing more opportunities for each member firm and their team to participate in a structured coaching and training program from the Academy. Each course has been developed to examine each major system in smaller, more manageable and easy to comprehend topics. This will allow members and their teams to take a microscopic look at all of the details involved in each particular topic area. In combination with the assignments and recommended reading, each course will provide member firms with the training, tools and accountability to plan and execute on Academy systems and recommendations at a much faster pace.
Since the announcement of this new coaching and training course model, there has been an overwhelming amount of excitement and conversation around the Academy office and amongst the membership.
In fact, the first training course, The Power of Law Firm Systems & Workflow started on April 4th, and almost one-third of member law firms registered to participate. The first class focused on time management as a foundation to effective systems. Yesterday, we finished the second class in the course, where we reviewed the recommendations on how to prepare for consultations – from the confirmation to setting follow-up appointments after the client is retained.
All 11 courses are scheduled to be covered this year, with a total of 57 classes taking place thru the end of December. The next course on Strategic Planning starts on May 6th, followed by Creating Your Marketing Plan starting on May 28th. A syllabus for each upcoming course will be available for members to review and registration for each course will begin a month before the course starts.
We are thrilled to be offering this new program – we are confident that it will quickly become an indispensable opportunity for members and their team to set themselves up for unprecedented success. In fact, our intention is that these courses will not only facilitate an increase in knowledge but will also accelerate mastery and implementation of Academy recommended systems.
Practice Building Consultant
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
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