The way you look in the mailbox will tell a lot about you, your firm and the services you provide. That is the very first impression that you make with your targeted audience. What do you want them to think or perceive? I see financial professionals with expensive business clothes, nice cars, nice homes, nice offices, nice presentation materials and yet, their marketing looks CHEAP!
Other than a referral, direct mail is still the most personal, emotional and accepted medium to make a connection with people. Remember, you are marketing solutions – not products. That means the first impression you give in your direct marketing needs to immediately start generating a feeling of TRUST, CREDIBILITY, and REPUTATION. So it makes you wonder why some professionals send out flimsy flyers or cheap postcards to promote themselves. Why? Top performing professionals understand how important their image – or brand – is when they are asking prospects to take time out of their busy schedule to discuss the most intimate details of their estate.
So, before you send out your next marketing piece, take a critical look at it and ask yourself, “Is THIS the impression I want to give to a potential client?” If the answer is NO or NOT SURE, feel free to ask us for some samples that may spur some ideas for you!
Jorge Villar is President of Response Mail Express (RME), with more than 26 years of direct marketing experience, he is known in several industries for his ability to create mail packages that garner the highest response rates. He is responsible for the Seminar Success program that, for the last 17 years has accounted for more than 65% of the social educational events being held in the nation with over 12 million individuals making reservations. Mr. Villar has also been very successful marketing to physicians and business owners regarding Marketing Success Planning and Lead Generation. Response Mail Express is a $25 million marketing powerhouse, housing over 133 employees in their state-of-the-art facilities located in Tampa, Florida. Their marketing ideas have been utilized by over 10,000 clients, including: top producing advisors, estate planning attorneys, large financial organizations, health care organizations, franchise operations and several other industries. Mr. Villar is a frequent speaker nationwide at financial symposiums and training conferences.
Academy Guest Blogger
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
www.aaepa.com
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